Design Director Brand Expression - Sportswear - BU Sportswear & Training (m/f/d)



  • Develop and direct industry leading creative solutions, to create a highly relevant, desirable and clear brand image for BU, from sell-in (internal) to sell-out (consumer-facing).
  • Lead and manage the internal creative teams to achieve world class results.





  • Lead the Creative development for the BU category, across multiple consumer touchpoints, from 2D to retail to digital and moving image.
  • Develop concepts and creative strategies that fulfil objectives of category, concept and brief and fulfil the BU brand vision.
  • Advise / Support Comms / BU / CD Partners on the creative interpretation of project specific and strategic needs while guiding the implementation of the Brand Image Direction.
  • Create and Drive Creative Community Culture – developing unique inspiration and learning experiences.
  • Collaborate with cross-functional brand partners to ensure consumer- and brand focus.
  • Set creative and assignment-related priorities for the team.
  • Lead the execution of creative strategies to ensure end to end creative excellence, from sell-in to sellout (consumer-facing)
  • Direct variety of creative resources (agencies, freelancers, writers, videographers, photographers, writers etc) on creative execution to ensure holistic creative excellence.
  • Review and approve all stages of creative execution, both inhouse and from external partners.
  • Maximise results within given budget and timeframes.
  • Participate in creation of annual and long-term Creative Direction strategies, in support of the Senior Design Director.
  • Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders.
  • Identify opportunities of improvement and change, and initiate own proposals/projects
  • Act as a thought leader for the wider Brand Design team in the realm of creativity and brand building.
  • Seek out new creative resources and platforms that can deliver world class results.





  • General representational authority i.V.





  • Director Creative Projects - BU
  • Design Directors, Senior Designers
  • Holistic Brand Design Team
  • Product Marketing teams
  • Product Design teams
  • Brand Communications
  • Retail, C2C
  • External Agencies and Art/Creative Directors
  • External Creative Resources




  • IT skills:  Excel, Word, PowerPoint: advanced /Outlook
  • Design apps: expert
  • Strong visual and verbal skills with the ability to create impactful/exciting visuals
  • Language: English: excellent
  • Solid education and advanced experience in the creative development of communication tools
  • Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
  • Passion for adidas BU and the culture it represents
  • Passion for creativity and design




  • Under-graduate level Design education or combination thereof
  • At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
  • 2 years personnel management experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Design Director Brand Expression - Sportswear - BU Sportswear & Training (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Design
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  366774
Date:  Jan 23, 2022