Designer Color Creative Direction (m/f/d)

Purpose & Overall Relevance for the Organization:


To identify Color & Materials relevant trends, design and create industry leading color concepts; palettes and color application concepts for footwear and apparel products which inform and support seasonal brand color strategy.



Key Responsibilities: 


Visualize ideas for color concepts and application with an emphasis on Footwear design. Stay continuously tuned to Color and Materials trends with a high degree of expertise and storytelling.



  • Seasonal Prep and research: Design and develop and be a part of shaping the creative vision and direction for the seasonal Color palette. (based on cultural and trend insights.)
  • Create conceptual Color application concepts in context to the seasonal creative direction.
  • Implement the creative vision as a multitude of color concepts with a focus on Footwear color application and expression. 
  • Self-Manage own creative process and execute towards given design themes for the given season.
  • Verbally present product ideas and details with clarity 
  • Use digital (3D, photoshop, illustrator) tools to visualize concepts as well as create physical samples with a variety of materials and mediums. For example, but not limited to,  working with Footwear materials team to create cohesive color + materials design concepts.
  • Ensure efficient process and communication flow between immediate design team and x-functional partners. 
  • Support the process of physical creation of technical color standards, understanding the chemical process and make-up of color standards including achievability testing
  • Create design presentations; physical and digital
  • Create Color CADS, Renderings, Material maps and Graphic maps


Key Relationships: 


Works closely with the members of the PCD design teams. 

This includes but is not limited to:

  • Providing color content and direction
  • Collaboration and critiquing
  • To understand technical details of the product

Cross-functional collaborations:

  • CMG partners in Design teams in vertical Business categories like BU Training, Running, Originals etc.
  • Design and business partners in horizontal functions like Brand Design, Advanced Concepts, Futures and Advanced Creation




Knowledge, Skills and Abilities



  • Substantial knowledge and experience in footwear design/industrial product with knowledge of footwear construction and production.
  • Impeccable ability to locate and identify trends in design and culture with a strong understanding of Color and Product trends relevant to the brand and its consumers.
  • Understanding of marketplace (Footwear, streetwear, fashion, sport)
  • Experienced and knowledgeable in a higher understanding of product. From color, material, construction to production.
  • Strong presentation and communication skills
  • Good to have project management experience
  • High level of creativity with ability to understand design concepts and think conceptually
  • Strong knowledge and use of Macintosh computer design software/systems (Photoshop, Illustrator)
  • Knowledge of 3D software programs for illustration
  • Fluent in English (spoken and written)



Requisite Education and Experience / Minimum Qualifications: 


  • Associates degree or bachelor’s degree (B.A.) from a college or university, major Design or industrial product engineering
  • 2 years of practical experience in design environment (Footwear/ Apparel/ Accessories - or industrial design, fashion design or similar design related areas)
  • Thorough knowledge of art and design with clear understanding of visual design or design related discipline
  • Equivalent combination of education and/or experience may be substituted for degree.



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Designer Color Creative Direction (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Design
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  328408
Date:  Jun 9, 2021