Digital & CRM Specialist

Purpose & Overall Relevance for the Organization:

Coordinate and Implement the Global Brand Strategy driving digital execution and evaluation of brand marketing calendar across digital & social media and drive performance marketing always-on strategy to support Sustainable and profitable growth

Key Responsibilities: 
Brand and Product campaigns
•    Plan and execute media to align with brand KPI’s
•    Execute on website, social media and CRM, aligned with Global standard.
E-commerce always on 
•    Plan, execute and monitor on a day-to-day basis media strategy together with media agency to hit all commercial KPI's.
•    Collaborate with Global, Design studio and Category Managers to execute creatives, local content and copy aligning the Brand toolkit.
•    Plan, execute and optimize website UX\UI and results, implementation of website features, collaborate with development team.
CRM management
•    Manage Database to optimize, improve and collect Data.
•    Create segmentation and consumer journeys and implement new CRM features and capabilities
•    Build and implement newsletter on CRM.
•    Monitor and optimize CRM engagement to hit all commercial and brand KPI's.
Social media
•    Execute global plan for social media while adopting local content.
•    Working closely with social media agency.
•    Monitor and optimize social media results.

•    Create and enhance cross department, Creative & Media Agency relationships that drive them to deliver exceptional performance with best effective ROI 
•    Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.
•    Conduct post campaign analysis and present findings
•    Maintain an evaluation system to evaluate all channels and properties basis their ROI / ROAS
•    Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment. 

Knowledge, Skills and Abilities: 

•    Understanding of the Digital & Media planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey and new media trends. 
•    Should have working knowledge of all digital media and social media tools like GA, Facebook ad manager, etc.
•    Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills. 
•    Proven track record in high level of project management, budget management and scheduling
•    Proficient in organizing major digital projects and integrated projects that involve multiple deliverables in various digital platforms.
•    Strong technical and conceptual understanding of the latest media, web and mobile technologies and solid understanding of all digital aspects
•    Fully bi-lingual, English, and Hebrew verbal and written communications skills

Requisite Education and Experience / Minimum Qualifications: 

•    Post Graduate/Graduate with a minimum of 3-4 years equivalent professional experience in Digital media. Digital agency experience is a plus. 
•    Proven experience with on-line media purchase, social media, web content and analytics platforms 


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Digital & CRM Specialist

Brand:  adidas
Location:  Holon
TEAM:  Digital
State:  M
Country/Region:  IL
Contract Type:  Full time
Number:  414508
Date:  Jan 13, 2022