Digital Experience Discovery Analyst



As a Digital Experience Discovery Analyst at adidas you deliver cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on defined data sources, you generate insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy and ultimately drive sales. You are part of a team that informs the adidas digital strategy and provides the factual basis for future consumer experiences and site development.


Key Accountabilities:


  • Analytics
    • Deliver analytics services by collecting, tracking, mining and analyzing data and generating fact-based insights. Support wider teams to increase reach, engagement, buy and advocacy and inform of company strategy.
    • Provide analytics services to stakeholders, using one or several data sources.
    • Be an active member in a wide range of projects and topics such as analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc.
    • Monitor and evaluate the implementation of the analytics toolset, ensuring the consistency of data quality.
  • Consulting
    • Collaborate with stakeholders, supporting them in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities.
    • Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations.
    • Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
    • Implement and use data driven decision processes, in line with a fact-based decision culture.
  • ​​​Reporting
    • Implement new reporting structures or support existing structures.
    • Develop best practice guidance and provide them to markets in your scope of responsibility and other adidas stakeholders to maximize the use of analytics capabilities.
  • ​​​​​​​Innovation
    • Build an internal and external network to keep up with the latest trends and technological advances.




  1. Education & Professional Experience
    1. University degree in the field of Business or equivalent
    2. 5+ years of experience in Digital Analytics
    3. Experience in eCommerce environment is a plus
  2. Soft-Skills
    1. Ability to deliver data-based recommendations
    2. Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
    3. Strong presentation skills and story-telling
  3. Hard-Skills
    1. Advanced experience with web-analytics tools and disciplines (adobe analytics, GA).
    2. Experience with advanced analytics tools and disciplines is a big plus (SQL, Python, R).
    3. Proven project management skills, including the ability lead projects or work on several projects simultaneously.
    4. Fluent English both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Digital Experience Discovery Analyst

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  278489
Date:  Apr 4, 2021