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Digital Personalization Manager

Purpose & Overall Relevance for the Organization:

Working within the Consumer Experience team, you’ll be an expert in Experience Optimization & Personalization.  Optimizing the experience to drive meaningful impact in the consumer’s end-to-end browsing and shopping experience based on data and insight. 

The role is to know what makes our consumer base tick, understand their pain points, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey.

Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal. 

 

Key Responsibilities

 

  • Manage implementation and execution of Experience Optimization & Personalization for the market.
  • Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets
  • Input into the global end-to-end journey optimization strategy - adapting output to meet the needs of our local consumer and business
  • Execute the local optimization roadmap strategy for the market across the end-to-end journey with key partners across the organisation
  • Partner with local and global teams to plan, prioritize, and execute product recommendation strategies
  • Manage local targeting and segmentation libraries in collaboration with Data Science, Digital Experience Analytics, Performance Marketing, and CRM teams
  • Manage forward our copy communication, ensuring what’s communicated on-site and in post sales is locally relevant, legible and on-brand
  • Be responsible for delivering multivariate and personalization tests and use data to identify the most valuable tests to be performed.
  • Execution of tests to drive the maximum return on investment for the business. 
  • Act as key ambassador for testing across US teams to drive a testing and optimization mindset.

 

Key Relationships:

  • Marketing Activation
  • Analytics
  • Global Personalization & Global Growth
  • Global Digital Product Teams
  • Site Operations
  • Consumer Experience Team

 

 

 

Knowledge and skills

 

  • Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions.
  • Best practice focused, ensuring we stay relevant and ahead of consumer expectations
  • Creative and energetic team player who has a passion for Experience Optimization & Personalization
  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
  • Knowledge of optimization tools as well as heat-mapping and playback session solutions
  • Good understanding of digital analytics, optimization and consumer branded commercial experiences
  • Knowledge of conversion optimization and personalization trends
  • Past experience using Experience Optimization tools (i.e., Monetate, Optimizely, Adobe Target)

 

Requisite Education & Experience

 

  • Minimum 5+ years of relevant experience in eCommerce.

BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Digital Personalization Manager

Brand:  adidas
Location:  Portland
TEAM:  Digital
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  297648
Date:  Apr 9, 2021