Digital Strategy & Partnerships

General Purpose

As Director Digital Strategy & Partnership you are responsible for a specific strategy and partnership scope that will bring the adidas organization into the next frontier of technologies and experiences which is critical to engaging our consumers and securing the digital leadership of our brand. This role will identify, imagine, create, validate, and transition disruptive digital partnerships with key partners that will solve significant challenges for our consumers and adidas. Ultimately, these partnerships will deliver significant financial and NPS results and create outstanding customer experiences.



Key Responsibilities 

  • Digital ambition & branded commerce strategy - Support Sr. Strategy & Innovation Director to propose Digital Strategy – integrate input on insights, trends and emerging priorities provided by Digital functions, product domains and markets. Drive interaction and sync with all group strategy functions.
  • Based on the approved comprehensive strategy to build digital annual strategy plan and provide quarterly updates with global to enable digital to reach revenue target and significant shift in brand loyalty and awareness leveraging digital.
  • Digital Strategic partnership identification & commercialization - Be a key driver to the ideation process, generating innovative and business relevant ideas, representing Digital Partnership’s area of expertise. Contribute to the prioritization process that will help determine quarterly and yearly priorities for research, projects and pilots.
  • Digital Technology Partnerships with BAT and quarterly T2T engagement
    • Build network with external partners to understand and connect future internal strategy with partners, consumer and technological trends that will inform growth opportunities and strategic brand priorities.
    • Conduct technical assessments of potential partnerships or solutions, with the objective of understanding viability in the adidas environment.
      Key Relationships:
  • GCA Digital team
  • GCA Brand organization
  • GCA Corporate Strategy and PMO
  • Global Digital Strategy team
  • External agencies, and key innovation leaders
    Knowledge, Skills and Abilities
  • Expert understanding of end-to-end digital experiences, processes and platforms
  • Strong partnership and networking in GCA digital industry
  • Strategic mindset with strong executional abilities
  • Solutions orientation, adaptability and ability to deal with ambiguous situations
  • Strong influencing and communication skills
  • Very good presentation skills: specifically, the ability to create, plan and deliver presentations to technical and nontechnical audiences as well as senior leadership
  • Ability to communicate clearly and effectively to internal and external clients and vendors, both verbally and in writing
    Requisite Education and Experience / Minimum Qualifications
  • Preferred master’s degree in business administration
  • Min. 12 years professional experience in multi-national business environment
  • Fluent in both English and Mandarin

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Digital Strategy & Partnerships

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  299369
Date:  Apr 4, 2021