Director, Category Management, Sportswear & Footwear, APAC

Purpose & Overall Relevance for the Organization:


  • Drive category business success across APAC countries within guidelines set by Global Business Units (BUs)


Key Responsibilities:


  • Set and execute APAC Sportswear Footwear Go-to-market strategy within direction by Global BU to serve consumers with the most relevant product and drive the business growth
  • Define the category range by country/cluster and by channel within guidelines by Global BU and APAC Concept To Consumer (CTC), incl setting size range, RID and product lifecycle, forecasts and share of business, pricing corridor
  • Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
  • Contribute to the development of business mid – long Term division plan in alignment with global vision.
  • APAC category interface between Global BU, APAC functions, and country cluster (business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
  • Monitor systems and file management: Master Range File, HUB, DMT & RMA
  • Define extended range for APAC sample ordering
  • Define APAC country cluster & channels allocation for global allocated products


Knowledge, Skills and Abilities:

  • Ability to implement strategy and drive its execution
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Distinct track record of success and high-level range management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Ability to Manage, Coach and Develop People
  • Results Oriented Mindset
  • Strong team player with high level of integrity & attention to detail
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.


Requisite Education and Experience / Minimum Qualifications:

  • 8-10 years of experience in range management/product required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Sporting goods industry and/or footwear category management experience required
  • Fluent in English
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • High Business Acumen
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives
  • Willingness to travel up to 15-20% of time​​​​​​​

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director, Category Management, Sportswear & Footwear, APAC

Brand:  adidas
Location:  Singapore
TEAM:  Marketing & Communications
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  458770
Date:  Jun 21, 2022