Director, Franchise Retail Operations APAC

In view of the current global pandemic related to COVID-19 and the increased visa and border restrictions, we are unable to extend offers to candidates who are not currently in the physical location where this role will be based. As a result, we will be prioritising applications who are able to start work in Singapore within a set timeframe. We will be reviewing our position constantly and will make the necessary adjustments where appropriate. Thank you for your continued interest in a career at adidas.


The primary responsibility of the incumbent is to partner with DTC Retail teams across APAC Countries/ Clusters  to develop strategic franchise retail operation Initiatives, ensuring Franchise Mono Branded Stores provide best in class mono branded consumer experience and delivering against Franchise Channel Targets. 
The incumbent will work with APAC Countries/Clusters and other markets Franchise Retail counterparts, to facilitate the implementation of Franchise Retail Operation best practices ,leading strategic franchise Retail Operation projects, innovation and improvement pilots, to drive a consistent experience and processes with Retail across the APAC Franchise Mono Branded Store Portfolio.

Key Responsibilities

  • Gate keeper for APAC Franchise Retail Operation Initiatives 
  • Partner with APAC Countries & Cluster Retail teams to develop strategic initiatives that provide best in class consumer experience in mono branded franchise stores and deliver against commercial targets 
  • Facilitate APAC Pilots / Initiatives enhancing digital consumer experience and Membership acquisition in Franchise stores, to provide a truly consistent Mono brand Store consumer experience within Countries 
  • Define with APAC country& cluster DTC / Franchise team’s performance tracking frameworks/ Benchmarks to track and drive continuous franchise concept store performance improvements while maintaining channel profitability 
  • Be the Subject matter expert “House of Franchise” operating Framework, facilitate practice sharing across APAC Countries & Cluster regarding scalable and effective Franchise partner led Retail Operation processes, Tools, Standard and work with APAC x- functional teams around HOR Key enabler 
  • Provide support/input to APAC WHS/FRS regarding consumer facing aspects of the Franchise Business Model as required (i.e. policies, trade investment ect.)
  • Act as the conduit between APAC and other markets Franchise Retail operation Teams, regarding new developments/pilots, system, tools, processes, to identify opportunities for further enhancement to APAC Franchise Retail Operation.
  • Lead preparation and host Franchise functional meetings and sign offs  


Key Relationships: 

  • Country DTC/ Franchise leads ( TH, PAC ) ,WHS / FRS lead (SK)
  • SEA HUB Franchise/ Retail lead  
  • APAC Retail MTP, Training, DNA, 
  • APAC Business Solution 
  • APAC Brand Activation (VM/RM)


Key KPI’s

  • Net Sales (Sell out), Channel DCC  
  • Initiatives delivery (OTIF) and KPI’s


Experience/Skill Sets

  • Franchise Retail Operation experience with focus on improving Store productivity & consumer experience for Franchise Accounts 
  • 3-5 years’ experience leading change/improvements, regarding Retail Operation for a Franchise Business model with retail/franchise/sales teams, across a country cluster or above market
  • Ideally experience in supporting the roll out of digital consumer engagement & experience tools 
  • Remote management experience 
  • Advanced Project Management Skills 
  • Strong leadership capabilities, able to motivate, influence and build long term relationship with peers, various stakeholder incl. SLT       
  • Critical & strategic thinking to identify enhancement areas in line with the business strategy and commercial plans
  • Strong business acumen, able to identify opportunities based on Data & analytics       
  • Solution focussed, able to lead development of implementation plans 
  • Pragmatic and agile with the capacity to work in a fast-paced, high-growth environment.
  • Excellent communication skills including impactful presentation skills, influencing, facilitation, negotiating and change management.
  • Advanced numeracy and literacy, with good IT skills (Word, Outlook, excel, PowerPoint).
  • Willingness to Travel (30%).

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director, Franchise Retail Operations APAC

Brand:  adidas
Location:  Singapore
TEAM:  Retail (Back Office)
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  346110
Date:  Sep 2, 2021