Director, Market Management

Purpose & Overall Relevance of CTC:


  • Build and execute strategies to enable successful sell-in/sell-out of product ranges and services according to the cross-category net sales and standard margin targets
  • Act as the link between BU creation teams, Brand Marketing, Sports Marketing and Category Marketing Teams in the markets
  • Support key brand strategies through cross-functional collaboration and execution


Key Responsibilities:



  • Manage 3-5 key markets & non key markets for a major category  
  • Consolidate CTC input for x-category executions and ensure it meets CTC requirements for all markets/channels. Collaborate with CTC Category Managers on the strategic global marketing plans and seasonal concepts.
  • Lead the range merchandising plan (range segmentation, etc) for x-category in collaboration with the CTC Merchandising team. Manage the development of category/sub brand seasonal CTC plans; identify category mis-alignments and ensure solutions are implemented



  • Lead satisfactory delivery of impactful sell-in and sell-out tools to all markets/channels
  • Responsible for delivery of the required content/brand and strategic objectives on-time-in-full at key CTC milestones, e.g CTC Handover, GMM, SMM
  • Work with CTC Merchandising team to drive effective x-category ranging for global/market range components, ensuring x-category packages are coherent, range segmentation is consistent, and RRP structures make sense)
  • Develop and drive process improvements where necessary
  • Guide designated markets/channels in building x-category business plans and landing key brand priorities (eg GFR)
  • Collaborate with and support key markets/channels with reaching financial targets and KPI's
  • Evaluate the key markets/ channels to ensure proper implementation of marketing strategies
  • Drive proper execution of x-category merchandising priorities in own Retail stores and online stores through collaboration with Retail Marketing/Global Retail Environments/e-commerce Marketing/Digital Marketing, and with support from CTC Merchandising
  • Use regular analysis and business relevant information to develop future CTC plans



  • Lead strategic projects on a cross-functional and /or functional-/category- specific level.
  • Participate in Brand projects.


Managerial Tasks and Budget Management:


  • Staff most suitable persons in direct report positions in alignment with HR
  • Set personal objectives, targets, guidelines and assess all direct reports
  • Steer PEP-form & online-process for all direct reports with administrative responsibility
  • Develop the functional and social skills of direct reports on and off the job
  • Manage all reports as an integrated team by setting team objectives, targets and guidelines to ensure smooth cooperation of all direct reports along interfaces
  • Identify and prepare talents in CTC team for career progression within the adidas organization
  • Budget management as assigned
  • Project budget management


Knowledge, Skills and Abilities:


  • Possess a strong set of skills acquired through advanced training, study and experience.
  • Broad & deep knowledge in own functional area, combining  with broad knowledge of other areas
  • Manage Business (Processes & Projects)
  • Manage and Develop People
  • Provide a Framework for Performance
  • Result Orientation
  • Influencing Others
  • Language skills: English, Another European language advantageous
  • IT skills:    Outlook: Advanced
    Word: Advanced
    Excel: Advanced

    PowerPoint: Advanced


Requisite Education and Experience / Minimum Qualifications:


  • University degree or equivalent education required
  • 10 years of relevant work experience
  • Minimum 3 years managerial experience
  • 3 years working with key markets or 1 year working in a top tier adidas market


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director, Market Management

Brand:  adidas
Location:  Los Angeles
TEAM:  Marketing & Communications
State:  CA
Country/Region:  US
Contract Type:  Full time
Number:  312948
Date:  May 4, 2021