Purpose & Overall Relevance for the Organization

Lead the execution of the Global Brand Strategy across the MENA region delivering against all relevant Brand KPIs. Ensure executional excellence and consistent deployment of a holistic brand marketing plan across all communication channels, in strong partnership with the wider brand leadership team.

Key Responsibilities:

• Lead the Market Brand Activation team (Communication & Media Activation, Public relations/Newsroom, Sports Marketing)

• Build, lead and develop a highly engaged team (incl. individual development and succession planning)

• Responsible for the creation of a seasonal and annual brand marketing strategy and activation plan that lands the Global priorities and significantly improves Brand KPI’s;

• Strong cross functional loyalty with brand and channel peers to secure that the brand budgets are maximised and positively influencing brand health and commercial KPI’s.

• Drive and lead the MWB allocation process across BUs and Clusters/Country, in coordination with peer, coordinate input into global functions and monitor the execution (e.g. BMP) 

• Responsible for category growth plans through execution of the brand strategy and budgets.

• Ensure excellence  and collaborate with Digital Activation team in paid media & traffic marketing including shared KPI framework and management of media effectiveness program

• Drive the translation of the global sports marketing strategy into a market framework, from identification to asset activation, including budget allocation recommendations.

• Ensure excellence of seasonal concept activations at point of purchase in all distribution channels (wholesale, own retail, franchise, whs.com, eCom) 

• Provide feedback and input on seasonal learnings to provide to Global CTC to help create better tools for the future 

• Collaborate with Digital Activation team to increase digital thinking across the brand/BU’s in order to increase qualitative traffic to digital channels 

• Drive the optimization of the different digital consumer touchpoints through the full funnel by driving the execution of locally relevant campaigns 

• Define seasonal calendar and align with MENA Brand team and EM Brand management 

• Plan and drive Trade Zone Strategy in partnership with brand leadership team within MENA, ensuring consistent execution and delivery against Brand KPIs.

• Drive specific consumer research and actions relating to the findings across MENA and share relevant research with hub teams.

Knowledge, Skills and Abilities:

• Ability to develop and implement strategy

• Proven leadership and management abilities especially in managing a diverse team (incl. remote management, cross functional loyalty)

• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization. 

• Broad Marketing experience, with a distinct track record of success and high-level Brand Communication knowledge

• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)

• Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs. 

• Expert understanding of markets’ consumers, accounts, economic environment and commercial needs

• Strong experience in managing budgets

Requisite Education and Experience / Minimum Qualifications:

• 8-10  years of experience in marketing required.

• University degree in Marketing or equivalent professional experience

• Previous experience in managing a global matrix organization required 

• Sporting goods industry experience required

• Fluent in English, Arabic preferred

• International work and cultural experience; substantial experience working in regional teams