Director Category Management- Originals (Footwear)

Purpose & Overall Relevance for the Organization:


  • DRIVE category business success within guidelines set by Global BUs


Key Responsibilities:


  • Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
  • Define the category range by country cluster and by channels within guidelines by Global BU and APAC CTC, incl. inline, promo, SMU, Local Creation
  • Define APAC country cluster & channels allocation for global allocated products
  • Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
  • APAC category interface between Global BU, APAC functions, and country cluster (business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
  • Define extended range for APAC sample ordering
  • Leverage GTMT analysis to set price bands (standard margin based on average price)
  • Monitor systems and file management: Master Range File, HUB, DMT & RMA
  • Contribute to the development of business Mid – Long Term division plan in alignment with global vision
  • Manage, develop, coach and motivate team / direct reports in alignment with the APAC organization



  • Category NS, Net Margin and Contribution across APAC
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Market share
  • Achievement of key SBP initiatives


Key Relationships:


  • APAC CTC team, APAC Brand Activation
  • APAC Demand Planning/Finance
  • CTC Country contacts
  • Global BUs


Knowledge, Skills and Abilities:

  • Ability to implement strategy
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Distinct track record of success and high-level range management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Ability to Manage, Coach and Develop People
  • Results Oriented Mindset
  • Strong team player with high level of integrity & attention to detail
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.


Requisite Education and Experience / Minimum Qualifications:

  • 8-10 years of experience in range management/product required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Sporting goods industry experience required
  • Fluent in English
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • High Business Acumen
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives
  • Willingness to travel up to 15-20% of time


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Category Management- Originals (Footwear)

Brand:  adidas
Location:  Singapore
TEAM:  Marketing & Communications
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  299110
Date:  Feb 22, 2021