Director Category

Purpose & Overall Relevance for the Organisation


  • Drive range architecture and CTC merchandising process (seasonal cycle) across Business Unit, Channel, and Market to ensure brand and channel KPI achievement
  • Lead and steer the creation of the optimal Turkey Omni-channel range framework across all categories and channels.
  • Develop category business success within guidelines set by EM CTC&BUs and Global through the execution of a robust category plan in the cluster.
  • Be the lead representative for Turkey CTC to EM/EMEA CTC&BUs and other markets CTC 
  • Drive and guide the Turkey Marketing Operations Function, especially the critical GTM process within guidelines set for EM/EMEA and by Global Mops


Key Responsibilities:

  • Working closely with EM HUB CTC&BU and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for TURKEY, including SMU, Promo.
  • Leading teams responsible for CTC Merchandising and Mops functions at a TURKEY level including Range Architecture, Price Architecture, Assortment Planning and GTM processes.
  • Serve as the primary market liaison for all relevant Merchandising topics within the end-to-end process
  • Create the Market Range Architecture strategy and ensure its alignment with the Global Brand and EM Framework
  • Lead the Price Architecture strategy as applied throughout the Market
  • Lead Assortment Planning strategy, ensuring all assortments are built according to Global tiering by store format/cluster and in line with Global Customer Segmentation
  • Considering all store clusters relevant for the market (i.e. flagship only for key cities), lead the cluster format strategy to attain financial targets, and align with global DTC guidelines
  • Drive the collection and submission of initial market forecasts in system (RMA) for horizontal reviews by Global CTC at key milestones (CR1, RMA1, RMA2)
  • Support the Turkey brand lead in the implementation of Global Marketing projects and local change management.
  • Excellence at GTM including internal sales meeting and sell-in tools & cluster article master data maintenance  
  • Drive efficiencies and share best practices relating to key business services such as samples, catalogues, showrooms, sell-in tools, initiatives and events
  • Monitor & drive forecast cross-categories including margin development


Key Relationships:

  • Marketing Turkey (Brand Activation & Digital Media Activation & Omni Channel leads)
  • Channels leads Turkey
  • Finance Turkey & IDP Team
  • Emerging Markets BUs
  • Emerging Market CTC&Mops
  • Global Concepts-to-Consumer team




  • Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.)
  • Net Sales and GIM%
  • Cluster Direct Brand Contribution vs Plan
  • Process KPIs (timing, % of shared services/tools, etc.)
  • Project KPIs (respect timing, qualitative contribution, etc.)
  • Range size, efficiency, brand mandatory selection % (incl. overlap)
  • SMU efficiencies        
  • Showroom experience
  • GTM Calendar


Knowledge, Skills and Abilities:

  • Extensive (15+ years) Marketing experience, with a distinct track record of success and high-level merchandising and retail space management knowledge
  • Strong presentation/communications skills
  • Advanced user of MS Office suite of products
  • Experience in both market and above market organization preferred
  • Advanced knowledge of Retail Ranging processes and systems
  • Strong analytical skills and attention to detail
  • Structured, organised and process oriented



  • Leading and managing a diverse team
  • Support and secure a high-performance culture through the communication of clear expectations and individual target setting
  • Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.  
  • To plan and host timely team meetings in the market and regular travel to Markets.
  • Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.  


Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business and/or a minimum of 15 years equivalent professional experience, ideally in Sales and/or Marketing
  • Experience working with stakeholders and experts at various seniority levels  
  • Fluent in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Category

Brand:  adidas
Location:  Istanbul
TEAM:  Marketing & Communications
State:  34
Country/Region:  TR
Contract Type:  Full time
Number:  493291
Date:  Mar 19, 2023