Purpose & Overall Relevance for the Organisation

• Drive range architecture and CTC merchandising process (seasonal cycle) across Business Unit, Channel, and Market to ensure brand and channel KPI achievement
• Lead and steer the creation of the optimal Turkey Omni-channel range framework across all categories and channels.
• Develop category business success within guidelines set by EM CTC&BUs and Global through the execution of a robust category plan in the cluster.
• Be the lead representative for Turkey CTC to EM/EMEA CTC&BUs and other markets CTC 
• Drive and guide the Turkey Marketing Operations Function, especially the critical GTM process within guidelines set for EM/EMEA and by Global Mops

Key Responsibilities:

• Working closely with EM HUB CTC&BU and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for TURKEY, including SMU, Promo.
• Leading teams responsible for CTC Merchandising and Mops functions at a TURKEY level including Range Architecture, Price Architecture, Assortment Planning and GTM processes.
• Serve as the primary market liaison for all relevant Merchandising topics within the end-to-end process
• Create the Market Range Architecture strategy and ensure its alignment with the Global Brand and EM Framework
• Lead the Price Architecture strategy as applied throughout the Market
• Lead Assortment Planning strategy, ensuring all assortments are built according to Global tiering by store format/cluster and in line with Global Customer Segmentation
• Considering all store clusters relevant for the market (i.e. flagship only for key cities), lead the cluster format strategy to attain financial targets, and align with global DTC guidelines
• Drive the collection and submission of initial market forecasts in system (RMA) for horizontal reviews by Global CTC at key milestones (CR1, RMA1, RMA2)
• Support the Turkey brand lead in the implementation of Global Marketing projects and local change management.
• Excellence at GTM including internal sales meeting and sell-in tools & cluster article master data maintenance  
• Drive efficiencies and share best practices relating to key business services such as samples, catalogues, showrooms, sell-in tools, initiatives and events
• Monitor & drive forecast cross-categories including margin development

Key Relationships:

• Marketing Turkey (Brand Activation & Digital Media Activation & Omni Channel leads)
• Channels leads Turkey
• Finance Turkey & IDP Team
• Emerging Markets BUs
• Emerging Market CTC&Mops
• Global Concepts-to-Consumer team

KPI’s

• Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.)

• Net Sales and GIM%
• Cluster Direct Brand Contribution vs Plan
• Process KPIs (timing, % of shared services/tools, etc.)
• Project KPIs (respect timing, qualitative contribution, etc.)
• Range size, efficiency, brand mandatory selection % (incl. overlap)
• SMU efficiencies        
• Showroom experience
• GTM Calendar

Knowledge, Skills and Abilities:

• Extensive (15+ years) Marketing experience, with a distinct track record of success and high-level merchandising and retail space management knowledge
• Strong presentation/communications skills
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Advanced knowledge of Retail Ranging processes and systems
• Strong analytical skills and attention to detail
• Structured, organised and process oriented

Leadership

• Leading and managing a diverse team
• Support and secure a high-performance culture through the communication of clear expectations and individual target setting
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.  
• To plan and host timely team meetings in the market and regular travel to Markets.
• Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.  

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business and/or a minimum of 15 years equivalent professional experience, ideally in Sales and/or Marketing
• Experience working with stakeholders and experts at various seniority levels  
• Fluent in English