Director Corporate Communication (m/f/d)



The Corporate Communication Team enhances the company’s reputation and positively impacts the employee experience at adidas by developing meaningful communications to internal and external audiences that inform, engage and inspire.




  • Lead communications strategy for Executive Board Member, Global Operations spanning GOPS, Sustainability and TECH
  • Partner with Board Member and his senior leadership teams across assigned functions to understand the functions’ strategic direction and represent their view on all strategic matters
  • Act constantly as a business partner and communication consultant to Board and Senior Management in delivering impactful content for internal and external audiences
  • Drive understanding and buy-in of assigned functions’ key strategic initiatives and priorities by developing compelling top-down leadership communication and bottom-up employee storytelling
  • Create shared understanding of adidas company strategy, particularly in relation to strategic topics across the assigned functions, in order to drive motivation and promote collaboration towards collective company goals
  • Create new and improved communication methods for entire concepts, stories and messaging for both internal and external key events/activations/campaigns
  • Drive continuous improvement of entire contents/tools/concepts from idea to action and ensure that they are followed
  • Drive execution and implementation of business strategies, in order to set communication trends, including optimal communication channel mix to maximize outreach and impact
  • Ensure alignment with entire Accounts team, collaborate with Digital & Content Creation team on seamless Corporate Communication plan execution and brief markets on messaging and concepts for globally relevant topics and campaigns
  • Significantly contribute to the achievement of the department strategy




  • Comprehensive understanding of communication and business topics
  • Ability to maneuver in consistently changing environment & to operate cross-functionally
  • Ability to think and act strategically and develop operational plans
  • Strong executive presence
  • Outstanding communication skills, both written and verbal
  • Excellent organizational and event planning skills
  • Business fluency in Engish (written and spoken)




  • GOPS Strategy & Programs team
  • CIO Head Office
  • GOPS Leadership Team (SLT)
  • TECH Leadership Team (SMT)
  • NTP leadership
  • Human Resources
  • Brand Sustainability




  • University degree in business studies/marketing/communication or sports
  • Comprehensive understanding of communication and business topics
  • 8 - 10 years’ working experience in a Corporate Communication department of a blue-chip, Corporate PR agency or as a business reporter
  • At least 3-5 years of people management experience
  • Possess a strong set of skills acquired through advanced training, study and broad & deep knowledge in own functional area, combining with broad knowledge of other areas
  • Solid experience in Project Management
  • Ability to coach, guide, manage, and develop a team
  • Comprehensive business understanding of topics, processes and structures
  • High degree of stakeholder orientation and appropriate prioritization
  • Ability to operate cross-functionally and understanding of external business drivers
  • Thorough understanding of the complexity, interactions and dynamics within an international company

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Corporate Communication (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  331809
Date:  Nov 27, 2021