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Director Digital Retail Media (m/f/d)

Director Digital Retail Media

 

Purpose & Overall Relevance for the Organization:

 

Digital retail media (performance marketing in Digital Wholesale (digital WHS) / Digital Partner Commerce, DPC) investments are set to become the number one visibility driver in digital WHS in a near future as digital WHS partners are growing their capabilities to monetize the traffic going to brand landing and product pages. 

 

As Director Digital Retail Media, you will build and drive the execution of the digital retail media strategy for adidas. In close collaboration with adidas global digital planning teams you will drive investments strategies and lead the effort to equip the organization with the capabilities that will allow us to win in that space with our “Alliance Partners”.

 

Key Responsibilities: 

 

  • Designing the Retail media strategy for adidas within the broader consumer decision journey activation strategy
  • Identify, select and manage the partners (ie performance marketing agency) that will allow us to drive the execution of the strategy in a consistent, harmonized and efficient way
  • Drive the effort to identify the skillsets and organizational needs for adidas at global – market – account level to win in the space of retail media
  • Identify synergies across digital teams to lead an efficient implementation of the strategy and roll out of target organizational setups
  • Animate the expert community to collate and share best practices and drive a constant improvement plan around it
  • Equip the organization with the tools and methodologies to operate retail media with a rich data driven approach in close connection with digital WHS business management tools, creating the direct link between action and impact
  • Act as the primary point of contact for the global marketing & advertising functions to co-create integrated activation strategies
  • Drive education (broad audience) and upskilling (expert community) across adidas globally on retail media to secure traction, facilitate decision making and make adidas operational team industry leading experts in a fast moving environment

 

 

Key Relationships: 

 

  • Global and Market DPC leads
  • Global eCommerce performance marketing and Newsroom
  • Global and Market brand activation teams
  • Media agency / performance marketing agency
  • Select globally directed Alliance Partners Retail media platforms leads

 

 

Key Relationships: 

 

  • Global and Market DPC leads
  • Global eCommerce performance marketing and Newsroom
  • Global and Market brand activation teams
  • Media agency / performance marketing agency
  • Select globally directed Alliance Partners Retail media platforms leads

 

 

Knowledge, Skills and Abilities: 

 

  • Ability to work effectively within an international team environment and under pressure
  • Expertise in digital marketing in a retail environment and operational experience in running performance marketing plans
  • Experience in digital activation strategy design for brands
  • Experience working with eMarketplace platforms
  • Ability to influence and drive change
  • Experience in managing transformation projects
  • Result driven personality 
  • Fluent in English 
  • Outstanding analytical and problem-solving skills
  • Keen interest in data and business eCommerce projects
  • Highly motivated, with the ability to work in deadline driven environment
  • Solution-oriented with a focus on achieving results.

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • BA / BS in Business, Marketing, Economics or related field is preferred
  • 8 years of Performance Marketing experience with a recognised top-tier brand

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Digital Retail Media (m/f/d)

Brand:  adidas
Location:  Amsterdam
TEAM:  Sales
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  293748
Date:  Feb 18, 2021