Director Digital Strategic Planning

Purpose & Overall Relevance for the Organization

As the Director Digital Strategic Planning in adidas, you will be the key enabler to creating the overarching Digital strategy and work with the team to translate the top-level priorities into a tangible change management transformational and communication milestone with clearly defined communication strategy to all relevant touchpoints and interfaces.


Key Responsibilities


Digital Strategy

  • Scope and propose Digital ambition & branded commerce strategy – integrate inputs on insights, trends and emerging priorities provided by Digital functions, product domains and markets. Drive interaction and sync with all group strategy functions.
  • Annual strategic planning & quarterly updates with global which covers
    • Digital culture and working rhythm, including agile framework to enable success
    • Approach to bridge omni world and key partnerships
    • Our key positioning and objectives
    • Compilation of all domain strategies and aligned overarching Digital strategy


Digital Consumer Insights

  • Conceptual development of new propositions & models with market benchmark 
  • Lead/ incubation of new projects/propositions (e.g. Apparel Push. Gen Z personalization, Search marketing)
  • Digital consumer profiling & consumer segmentation/ Liaison with ISV/vendors


People Management

  • Evaluates the competencies of subordinates on regular basis and provides prompt feedback and guidance to drive high performance
  • Promotes a high-performance culture by setting expectations and individual goals
  • Takes ownership for Talent Management processes to grow, develop and retain talents


Key Relationships

  • GCA Digital teams
  • GCA Brand organization
  • GCA Product organization
  • GCA Corporate Strategy and PMO
  • Digital IT
  • Global Digital Strategy team
  • External platforms
  • External vendors


Knowledge, Skills and Abilities

  • Strategic mindset with strong executional abilities
  • Extensive knowledge of Digital landscape
  • Solutions orientation, adaptability and ability to deal with ambiguous situations
  • Strong influencing and communication skills
  • Change management capabilities
  • Strong analytical and conceptual thinking skills
  • Capability to reduce complexity and to identify / manage dependencies
  • Organizational design and development experience would be an advantage


Requisite Education and Experience / Minimum Qualifications

  • Master’s degree in business administration is preferred
  • Consultancy background with digital-related experience is a must
  • Min. 15 years professional experience in multi-national business environment
  • Min. 8 years managing experience (including managing teams)
  • Solid end-to-end understanding of Digital, eCommerce, Data and Analytics, Omnichannel processes and systems
  • Solid expertise, 5+ years, managing strategy development, change and comms process for topics within director or associated digital domain areas


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Digital Strategic Planning

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  366241
Date:  Oct 15, 2021