Director GTM, Asia Pacific

Purpose & Overall Relevance for the Organization:


  • DRIVE & GUIDE the APAC Go-To-Market Process and Timeline within guidelines set for APAC by Global MOPS and APAC leadership team.


Key Responsibilities:


  • Lead, manage the GTM Calendar/Milestones across functions at APAC level and work in-sync with MOPS at Country/Cluster to ensure the E2E GTM plan is planned and landed successfully throughout global, APAC and Countries/Clusters milestones.
  • Integrate horizontal process/timelines into overall APAC GTM process, e.g. CCA, Brand Activation, Range Architecture, Assortment Plan, etc.
  • Ensure the APAC GTM plan is up-to-date to meet business requirements and the GTM Playbook is updated on a timely manner to reflect all the process changes.
  • Manage the APAC GTM Workspace and keep it evolved to improve user experience.
  • Manage material download & upload for all Global and APAC milestones (Global & Market)
  • Lead and coordinate the seasonal and quarterly Global/APAC GTM key events e.g. Range Handover, Global GTM Fina Check, APAC sign-off etc. to ensure seamless execution within approved budget allocation
  • Orchestrate Holistic Input and ensure all timeline and documents are well communicated and managed by working closely with global functions and APAC key stakeholders.
  • Support global GTM related projects and act as local SPOC for global and lead APAC cross functions.




  • Establish and governance of the APAC GTM milestones and timelines.
  • Building and Driving an integrated GTM process includes ranging milestones, sample timelines, CCA, BA, RA, AP etc. by aligning with global/local key stakeholder.
  • Coordinate key deliverables from all stakeholders throughout the GTM process in a timely manner to adhere to key milestones for each product season



Key Relationships:

  • Global MOPs
  • Global CTC Operations
  • CC BDs
  • APAC/Local IT


Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy
  • Proven leadership and management abilities especially in managing a diverse team.
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Distinct track record of success and high-level process management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and supporting functions, as well as different organizational levels (Global, Market, Countries/Clusters etc.) Strong skill to manage the complexity.
  • A team player. Willing to learn


Requisite Education and Experience / Minimum Qualifications:

  • 5 years of experience in process management or project management required. Regional experience preferred.
  • University degree or above in Business or equivalent professional experience, ideally in Marketing and/or Sales, or project management.
  • Fluent in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director GTM, Asia Pacific

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
Country/Region:  CN
Contract Type:  Full time
Number:  208168