Director Head Office - BU Originals, temp. 12 months (m/w/d)



Create, drive and implement a strategic framework for respective BU based on the brand strategy framework. Lead BU project management and milestone preparation. 




  • Create, drive and implement a strategic framework for BU in close alignment with given brand directions and shape the BU strategy (incl. consumer strategy) 

  • Support brand Strategy development 

  • Co-develop strategy with GM in close alignment with given brand directions 

  • Act as facilitator between BUs and functions within Brand, ensuring BU insights and requirements are considered in functional strategies (and vice versa) 

  • Lead and steer BU in building strategic business plans 

  • Conceptualize and monitor/influence strategic BU projects 

  • Provide guidance to BU where needed in implementation 

  • Monitor and influence strategic projects after conceptualization 

  • Check content alignment of BU collaborations with strategy 

  • Feedback and facilitate sharing of best practices or improvement ideas  

  • Brief research needs in close alignment with Brand Strategy to Intelligence Hub 

  • Lead and manage BU specific project portfolio 

  • Prepare GM for all brand milestones and other internal and external meetings as required 




Within BU  

  • BU GM/first line Close day-to-day collaboration 


Within Strategy/Head Office 

  • Brand Strategy Creation Close alignment to ensure BU strategy and projects in line with overall strategy (especially close collaboration during SBP/annual strategy planning) 

  • Intelligence Hub Frequent exchange of BU-relevant insights and collaboration on ad-hoc research for hot topics 

  • Strategy Delivery Alignment on vertical strategic projects 


Within the Brand Head Office 

  • BU MOPS spoke to ensure close alignment and collaboration on key BU and Brand milestones 

  • Global Brands project management to ensure alignment on project portfolio, deliverables for brand milestones, deliverables for Board meetings as required 




  • Resolute and good problem solver 

  • Strong project management skills 

  • Fluent in English 

  • Strong market and industry awareness 

  • Good interpersonal skills 

  • Drive to succeed and deliver against expectations 

  • Ability to manage, develop and motivate internal and external project teams  

  • Strong presentation skills  

  • Strong conceptual understanding of brand/sub-brand/label building  




  • University degree in business/marketing (Master or MBA preferred) 

  • Proven experience in cross-functional and collaborative working (matrix organization) 

  • Functional: 8+ years of relevant work experience in marketing/brand (experience in finance is a plus) 

  • Proven track record across various functions, divisions or sub-labels (3+) respectively 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Head Office - BU Originals, temp. 12 months (m/w/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Administrative
State:  BY
Country/Region:  DE
Contract Type:  Temp
Number:  446862
Date:  Apr 26, 2022