Director- Digital Partner Commerce

Director Digital Partner Commerce, Emerging Markets



Area: Global Sales                                                     

Department: Digital                                                              

Direct Reporting Line: VP Digital Commerce – Emerging markets                                     

Indirect/secondary reporting line: NA          

Subsidiary/country: Emerging Markets                                            

Location: Gurgaon, India                                                                   

GSMS Grade:  M2                                                         

Number of Personnel Managed: 10                                      

Cost Center/Budget and/or Revenue Responsibility: Yes    



Purpose & Overall Relevance for the Organization:

  • Responsible for leading the growth of the Digital Partner Commerce (DPC) channel in Emerging Markets, accountable for improving financial performance of our winning digital accounts and able to create profitable and sustainable growth through your local teams and their accounts. 
  • The role will play an active role in the development and expansion of the Partner Program (PP) business across EM, as part of the new Digital Partner Commerce set-up
  • Drive incremental revenue growth through implementation, expansion and continuous improvement of the PP model
  • Work closely with the Global Digital Partner Commerce organization, overseeing implementation of the overall digital sales acceleration strategy and initiatives, and ensuring relevance within the Market
  • Demonstrate leadership of your field of expertise and support Cluster Digital Partner Commerce (DPC) and account teams to execute the required initiatives and capabilities to “win the digital marketplace”
  • Driving the digital agenda across the market organization together with Market and Cluster Digital stakeholders to increase digital knowledge and experience



Key Responsibilities:

  • Enable DPC sell-out - Drive and ensure net sales achievement and excellence in execution for defined market targets
  • Input into Global DPC strategy translate and execute in Emerging Markets for Adidas
  • Define Wholesale digital expansion plans and align with Global Digital Partner Commerce to maximize and prioritize opportunities
  • Driving the digital agenda across the local organization together with local Digital stakeholders
  • Drive expansion of partner program across EM in line with EM strategic priorities and account strategies by working with the customer accounts and persuading them of benefits and value proposition (in collaboration with account teams)
  • Act as local “Centre of expertise” responsible for increasing sell through and market share across all online channels and accounts (pure player, eMarketplaces and omni channel digital sales)
  • Develop and maintain digital competency within Market DPC and WHS organization
  • Responsible for scaling, implementation and governance of DPC initiatives (e.g. Digital Toolbox, Marketplace Management, compliance reports) within your Market
  • Lead and develop digital operations, including overseeing management of the partner program for the local organization
  • Lead the transformation across the wholesale organization by establishing new ways of working and responsible for selection, partnering and grow with our top digital players
  • Collaborate and provide expertise to Market Key Account teams to support omnichannel KA (“win with the winners”) who have vital digital businesses
  • Input into and share global playbook for new digital commercial business models to ensure consistency and harmonization in execution across all accounts
  • Drive partnership with eCommerce teams and facilitate knowledge exchange, best practice sharing, upskilling, and tool distribution locally
  • Own joint business plans for online pure-player accounts in the respective market and Digital JBP for winning digital omni accounts
  • Recruit, manage and lead team of subject matter experts to create and maintain competency center for digital Wholesale in the Market across account development, business analytics and digital operations
  • Responsible for piloting of new business models identified in the Partner Commerce landscape within EM


Key Relationships:


  • Global DPC team
  • EM eCommerce teams
  • Cluster WHS leads
  • Market account teams (PP& Omni accounts)
  • Market Brand Activation teams

Requisite Experience / Minimum Qualifications:

  • A Growth and a Digital mindset
  • Broad and deep functional knowledge in Sales (eCommerce, operational, financial and processes), with some exposure to digital consumer experience
  • Excellent negotiation skills, the ability to influence and have impact, creatively craft and build brands and businesses.
  • Strong influencing and networking skills to effectively manage interdependencies and projects in the matrix
  • Consumer and customer obsessed with a deep understanding of both the retail customers you serve, as well as your end-consumer so that you can tap into consumer demand and customer opportunities as they arise
  • Proven track record of delivering versus measurable sales targets. High degree of commercial and business acumen
  • Experience across global markets
  • Proven methodological skills (e.g. business planning, strategic development
  • Proven track record of successfully managing a team/organization. Proven leadership and People management skills



  • DPC NS contribution & profitability targets
  • Partner Program NS targets and profitability
  • Brand share on partner platforms

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director- Digital Partner Commerce

Brand:  adidas
Location:  Gurgaon
TEAM:  Sales
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  491032
Date:  Jan 14, 2023