Director Membership Program


As a Global Director Membership Program at adidas you are accountable for driving and orchestrating the strategy, branding, positioning and evolution of the omnichannel program. In your scope of responsibility you own the seasonal and quarterly engagement planning across different Digital Stakeholders, Retail, Business units, Sportsmarketing/EIM and key markets. Additionally, you will oversee the development of toolkits as part of the implementation plan and establish a strong omnichannel footprint for every season, build and maintain key relationships, develop and manage opportunities, drive omnichannel plans and safeguard delivery timelines including reporting and performance targets within your area of responsibility.



Scope - Accountable for a wide planning scope, multiple BUs or major markets


1.    Membership Program Planning 

  • Drive the strategy and evolution of Membership to an industry leading program translating Business and Digital priorities and Consumer and Member Insights into actionable plans 
  • Collaborate on the seasonal and quarterly planning of ongoing Engagement opportunities across all Rewards, focused on new features, new interactions, connected ecosystem, communities, omnichannel, hype and surprise & delight incl. Sportsmarketing / EIM and external Partnerships and Calendars
  • Drive the evolution of the Always-on Lifecycle Comms and Baseline Rewards based on different persona types and further evolve and optimize to offer a seamless cross-channel journey
  • Drive the Membership Positioning and (Re)Branding including Guidelines and  Always-on Toolkits  
  • Drive pilot projects to constantly explore new engagement opportunities, test & react on current market trends and listen & learn from member insights
  • Collaborate closely with Membership PO Team to ensure that business requirements are translated to a prioritised product Roadmap and closely collaborate with Membership Operations to ensure all activations are executed in time and with excellence including performance tracking 


2.    Communication

  • Lead communication of plans within Digital, BUs, global parties, markets as well as senior management, providing transparency on deliverables and timelines for the upcoming season / quarter
  • Drive the “Membership First” Mindset in the Organisation together with Senior Management 


3.    Optimization

  • Evaluate and oversee the creation, implementation and sharing of global and local best practices with Digital, global and Market stakeholders.
  • Ensure that seasonal/quarterly plans are optimized based on results and insights. Coordinate the collaboration with other Global/Digital functions to reflect consumer & member insights in the seasonal plans.


4.    Success Measurement

  • Ensure that the omnichannel plans in your area of responsibility are in alignment with time and quality requirements of Brand and BU KPIs. 
  • Identify and minimize risks for the seasonal omnichannel plans and ensure risks are transparent to internal and external stakeholders.

"If required" Responsibilities


1.    People Management 

  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.


2.    Membership Strategy & Guidelines

  • Lead and Guide the development of the membership strategy, framework and guidelines to ensure premium and best-in-class positioning & execution.




  • (Key) Market teams
  • Global Digital and Brand organizations
  • Global and local Sales organizations  
  • Group functions  
  • Digital Product Area 
  • External Partners, vendors & agencies


  • Ideally master degree in business administration or comparable degree
  • 10+ years of professional experience in multi-national business environment (there of 4+ year experience in a Digital and/or eCommerce environment)
  • Experience working with stakeholders and experts at various seniority levels 
  • Experience/involvement in working in and understanding of the adidas Brand Marketing organization preferred 
  • Experience in Loyalty / Membership Marketing and Partnerships is a plus
  • 4+ years of experience in leading a team




  • Very good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
  • Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
  • Ability to understand consumer behavior across the entire digital and retail landscape
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • High resilience and solution oriented attitude
  • Very good leadership skills



  • In-depth knowledge of technical and creative aspects of digital and mobile
  • Comfortable working with enterprise-level platforms and technologies
  • In-depth understanding of digital IT products and capabilities
  • Fluent in English both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Membership Program

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  302370
Date:  Feb 19, 2021