Director PO, .com & ecosystem

General Purpose

As a Director PO at China Digital, you are responsible for leading the best digital product experience for our consumers on adidas owned digital channels as well as exploring into other possible channels in China digital ecosystem, which might include partnering with other big players in the relevant industry or building new platforms.


You will partner very closely with local China market teams to define a robust ecosystem strategy as well as build the roadmap accordingly and work with IT to build scalable digital or online to offline solutions. Managing product backlog, vendors, capability expansion increments and leading the team towards definition of new functionalities & best practices are a few examples of the activities that will be expected from this role. Additionally, you will be cooperating with various internal stakeholders, including Markets and other DBC areas to drive consumer engagement and satisfaction, as well as incremental revenues out of delivering digital experiences.



Key Responsibilities 

Scope:  Accountable for multiple complex digital products involving one or more teams


  1. Product Strategy & Delivery
  • Co-create the adidas ecosystem product strategy with the Senior Director of .com & mobile HUB, and China market teams, and define product roadmap accordingly.
  • Be accountable for the product success considering the value for the consumer and the company (ROI). Drive with data support and own the product data in the area.
  • Specify the relevant product vision and roadmap as well as user stories considering the value for the consumer and the company as well as its role and impact on the adidas digital ecosystem.
  • Closely collaborate with IT delivery management to ensure product delivery in line with the aligned roadmap and committed delivery dates.
  • Manage external IT vendors for build delivery.
  • Lead, identify and solve dependencies with other product owners to ensure efficient delivery.
  • Coordinate interfaces between different product teams in your area of responsibility.


  1. Stakeholder Management
  • Represent the business for ecosystem strategy, fostering strong relationships with China key stakeholders to ensure that their views and requirements are captured in the product backlog.


  1. Backlog Management
  • Prioritize the items in your product backlog. Specify the definition-of-done in cooperation with the product team(s).
  • Own the refinement of your product backlog to ensure that the product team(s) is/are delivering the right enhancements to drive consumer and business value.
  • Provide acceptance for delivered backlog items by the team, in line with the definition-of-done.


  1. Monitoring
  • Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the product.
  • Ensure that objective data sources and feedback are used for the optimization of the product.



  1. Responsibilities
  1. People Management
  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.



  1. Key Relationships:
  • Product Team(s)
  • Global and China Market teams
  • Global and local IT teams
  • Testing and Analytics  
  • Global Digital and Brand organizations



  1. Requirements
  1. Education & Experience
  • Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 12+ years of experience working in a Digital and/or eCommerce environment
  • 8+ years working as a Product Owner or product management related role, preferably in an agile working setup
  • Experience in working with stakeholders and experts at various organizational levels
  • Experience in creating strong internal business cases to support investment and internal resource requests
  • Experience as a Product Owner in at least one additional product area or domain


  1. Soft-Skills
  • Excellent communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely
  • High resilience and solution-oriented attitude


  1. Hard-Skills
  • Expert knowledge on mobile products including Wechat mini-program and apps
  • Familiarity with A/B testing or other multivariate testing
  • Expert knowledge of Agile working methods e.g. Scrum/Kanban
  • Comfortable working with enterprise-level platforms and technologies
  • Advanced understanding of IT products and capabilities
  • Fluent in English both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director PO, .com & ecosystem

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  410048
Date:  Jun 19, 2022