Director Product Management, Basketball LIfestyle Footwear

Purpose & Overall Relevance for the Organization:

Recognize sport and consumer insights

Heavily influence category direction and drive its implementation

Reduce strategies to tactical plans

Steer a cross-functional product creation team to deliver the category vision

Lead and develop the category team


Key Responsibilities:

  • Manage a team and develop their functional and social skills using available resources to create a top performing team
  • Set and manage strategic category direction; ensure cross-functional alignment
  • Identify new business opportunities to drive innovation and / or commerciality
  • Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
  • Have full understanding of the product creation process to drive it forward
  • Be a role model for all team members in regards to strategic direction and the product creation process
  • Show leadership through living the brand values while fostering a performance culture
  • Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process  
  • Challenge the cross-functional team to ensure creation of industry leading products
  • Analyse and report category business performance to ensure achievement of category KPIs
  • Positively represent the category both internally and externally  
  • Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
  • Be a competent partner for category and ranging discussions with markets and retailers
  • Define projects to optimize category performance and steer to conclusion
  • Build an understanding of product information systems and the interlinking functions – clarity on respective timelines  



Key Relationships:

  • Steer a strong relationship and ensure constant dialogue/feedback with
    • Your category across all functions, other categories and creation centers (if appl.)
    • Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)
    • Markets and relevant key retailers


Knowledge, Skills and Abilities:

  • Manage a team to create industry leading products
  • Inspire, coach and lead; set framework for performance and growth
  • In-depth knowledge of respective product category
  • Advanced analytical skills, be solution driven and result oriented, strong business orientation
  • Ability to thrive in a fast paced environment
  • Strong communication skills
  • Lateral thinking and challenge status quo
  • Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
  • Step up to conflicts and work towards a diplomatic solution
  • Execute change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Ability to travel
  • Passion for sports


Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 7 years Product Marketing experience with APP, FTW , ACC or comparable background
  • First experience in managing and developing direct reports
  • Strong leadership skills
  • Experience in trade or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs)


  • Employment at adidas is contingent upon providing COVID-19 vaccination status, although adidas will permit you to begin employment prior to submitting this information. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws.
  • We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Los Angeles.
  • Though our teammates hail from all corners of the world, our working language is English.
  • Diversity and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace DIVERSE backgrounds, experiences, and perspectives and seek to create a workforce that REFLECTS our consumers and communities.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Product Management, Basketball LIfestyle Footwear

Brand:  adidas
Location:  Los Angeles
TEAM:  Marketing & Communications
State:  CA
Country/Region:  US
Contract Type:  Full time
Number:  495010
Date:  Mar 15, 2023