Director Product Ownership, Transactions & Customer Service


Partnering with technology teams, customer touch points product owners and also markets to define a robust product backlog and prospective product vision for digital platform capabilities to support customer total experiences across different touch points and channels, managing capability expansion increments and leading the team towards end to end connected functionalities & best practice definitions are a few examples of the activities that will be expected from this role.


Additionally, you will be cooperating with various internal stakeholders, including commercial related, for instance: eCommerce and also digital/technical partners from other business domains globally and locally to contribute to the whole value chain.


Delivering shared platform value, drive cross function engagements and satisfactions, as well as contributes to commercial target directly/indirectly are expected.

Key Responsibilities

Scope: Accountable for
certain business domains of the digital platform (product & discovery, promotion & campaign, cart & ordering, fulfillment etc)

Product Strategy & Delivery

  1. Be accountable for the platform success considering the value of building shared capabilities for supporting total customer experience and also addressing company goals.
  2. Leading team to build the product vison for the whole platform and specify the product roadmap for given business domains responsible. Respect to the customer needs, adidas digital strategy as well as existing digital ecosystems.
  3. Be accountable for capabilities delivery in line with the roadmap and committed delivery dates.
  4. Identify and solve dependencies with other product owners and cross function stakeholders to ensure efficient delivery.
  5. Be able to lead the delivery with agile or hybrid model with internal and external combined delivery team.


    Stakeholder Management

  7. Represent the business for the platform, fostering strong relationships with key stakeholders
    • ensure proper requirements are captured and translated into the product backlog according to the platform vision.
    • Work as one team with tech delivery task forces to guarantee high-quality deliverables with proper velocity.
  8. Work closely with product owners from touch points as well as other core components globally to ensure the digital platform product roads maps addresses the China for China business needs, meanwhile be part of and well-integrated with global solution landscape.


    Backlog Management

  10. Prioritize the items in your product backlog. Specify the definition-of-done in cooperation with the product team.
  11. Own the refinement of your product backlog to ensure that the platform team is delivering the right enhancements as well as new capabilities to drive consumer and business value.
  12. Provide acceptance for delivered backlog items by the team, in line with the definition-of-done.



  14. Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the business domain solutions.
  15. Be able to define reasonal measurments for the platform performance from business perspective and lead platform evolving according to data insights.


    People Management

  17. Lead platform PO team for certain business domains within digital platforms
  18. Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  19. Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.
  20. Strong influencing to the cross function team and forming common understanding.



    Education & Experience

  22. Bachelor degree with focus on Business Administration, IT or related areas
  23. 10+ years of experience working in a Digital and/or eCommerce environment
  24. 5+ years working as a Product Owner or product management related role, preferably in related industry or expreince in leading digital platform product supporting multiple demension customer engagement (for instance, platform realized with business middle layer concept)
  25. Team management experience
  26. Experience working with stakeholders and experts at various organizational levels, and international and multiple culture team collaborations experiences would be prefered 
  27. Experience in creating strong internal business cases to support investment and internal resource requests



  29. Good communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely
  30. Solutions-oriented approach and results orientied
  31. Leadership skills



  33. Advanced domain knowledge
  34. Advanced knowledge of
    • Agile working methods e.g. Scrum/Kanban
    • Hybrid working model of agile and waterfall
  35. Comfortable working with enterprise-level platforms and technologies
  36. Good understanding of business process modeling, and familiar with solution modeling tool like UML would be a plus
  37. Proper tech solution understanding to be able to make decisions for different detailed product capabilities realization options with different tech pro and cons. 
  38. Familiarity with A/B testing or other multivariate testing
  39. Fluent in English both verbally and written


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Product Ownership, Transactions & Customer Service

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  284330
Date:  Dec 29, 2021