Director Range Architecture, APAC

Purpose & Overall Relevance for the Organization:


  • DRIVE range architecture across BU, Channel, and Market to ensure brand and channel KPI achievement


Key Responsibilities:


  • Create detailed RA (by category, by product type, by month, by price cluster) for Market APAC using 3 year historical analysis, country/cluster inputs, Global & APAC BU Strategy
  • Define total RA - inline and Exclusives at channels and KA level
  • Collect bottom up Seasonal, Quarterly, and Monthly RA from each Country and consolidate by BU & Channel
  • Create Seasonal, Quarterly, and Monthly Top-Down RA through 3 year historical analysis by BU & Channel
  • Track and analyze Sell Through data to ensure fact based decision making in BU and global
  • Own, Track, Analyze and Report Market range overlap
  • Analyze pricing across market and support price harmonization with fact based input to BU Merchandising
  • Provide feedback / input to Global CtC team on current and future range structure
  • Lead GTMT analysis
  • Identify and roll out best practices in the APAC CTC function (RA, Category Planning and Assortment Planning
  • Manage/upgrade/develop the RA tool (CUBE)
  • Drive performance and development culture through #MYBEST
  • Drive employee engagement, leading by example



  • Category NS, Net Margin, Comp. Growth
  • Sell-out
  • BU Compliance to signed-off RA
  • Efficiency KPIs (overlap, hit rate, …)


Key Relationships:

  • Country CTC team
  • APAC BU team
  • Global CTC teams
  • Global BUs



Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Distinct track record of success and high-level range management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus.
  • Expert understanding of APAC markets’ consumers, accounts, economic environment and commercial needs


Requisite Education and Experience / Minimum Qualifications:

  • 8-10  years of experience in range management/product, marketing, sales/retail required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Previous experience in managing a global matrix organization required
  • Sporting goods industry experience required
  • Fluent in English
  • Willingness to travel upwards of 20% of time


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Range Architecture, APAC

Brand:  adidas
Location:  Singapore
TEAM:  Marketing & Communications
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  293933
Date:  Feb 23, 2021