Director Real Estate & Store Development MENA

Purpose & Overall Relevance for the Organisation:


This role is responsible for maximising the profitability of the MENA Own Retail & Franchise by securing real estate in alignment with the MENA store growth targets. This function will be accountable for providing guidance and strategic insight on potential site identification, assessing viability, lease negotiations as well as ensuring that financial hurdles are met in the overall development of adidas Group retail locations. Moreover, this function will develop and implement planning/reporting/admin tools and processes for the overall MENA Real Estate & Store Development team and drive our key landlord management framework. The owner of this role serves as expert of Real Estate standards and capabilities and identifies and leverages opportunities to upskill the wider organisation.


Key Responsibilities:


  • Drive strategic growth across MENA into new and existing markets by identifying new opportunities and markets via portfolio management, impacting the top and bottom line
  • Elevate the brand awareness by ensuring key markets and locations have brand presence
  • Drive performance management of the portfolio by reviewing and recommending performance enhancing opportunities with DTC counterparts
  • Directly manage Retail Real Estate & Store Development professionals as well as the overall Market Place Mapping process.
  • Actively develop and execute  the expansion strategy in respective EM and local key cities.
  • Execute within Group guidelines and criteria for site selection, deal-making and the management of landlord relations.
  • Develop all BPMs for new and / or remodeled stores in collaboration with Market Finance via a formalized process to ensure a disciplined approach to retail real estate.
  • Manage external real estate resources in locating and evaluating potential sites..
  • Evaluate existing store portfolio to actively drive rent reductions, recommend lease renewals and terminations and negotiate renewals and extensions where appropriate, also linked to store lifecycle
  • Make Market-level commercial decisions by analysing the retail KPI’s and local retail trends and needs.
  • Develop along with key stalk holders the company strategy and targets into specific actions and business plans to maximise the profitability of the MENA retail store fleet. Control and monitor performance and results
  • Evaluate the competencies of your team members on a regular basis and provide prompt feedback and guidance to drive high performance
  • Takes ownership for Talent Management processes to grow, develop and retain talents.
  • Promote a high performance culture by setting clear expectations and individual goals.


Key Relationships:


  • Internal -EM Real Estate & Store Development, Store Operations, Finance, Merchandising, Marketing, HR, Global Teams, Facilities
  • External - Landlords, brokers, industry developers and operators, architects, legal partners, general contractors


Knowledge, Skills and Abilities:


  • Entrepreneurial spirit
  • Ability to pivot in a sometimes-volatile region
  • Management ability and competency to manage landlords, brokers, developers and operators
  • Strong inside knowledge process management of in store implementation, architects, regional sourcing, legal partners, and general contractors.
  • Ability to maximize relationships with developers and landlords in real estate community.
  • Ability to think strategically, define business opportunities and problems, collect, interpret and analyze abstract and concrete information, and create strategic, value-add solutions.
  • Advanced experience with detailed demographic analysis.
  • Ability to travel up to 50% of the time, and in some cases with limited notice.
  • Strong retail business acumen (operational and fiscal).
  • Strong presentation and communication skills.
  • Excellent negotiation skills and ability to influence others.
  • Fluency in English (written and verbal)


Requisite Education and Experience/Minimum Qualifications


  • Minimum of 10 year’s Retail Expansion with landlord/mall experience  
  • University degree in business (ideally with marketing and sales focus) or equivalent relevant retail experience
  • Previous leadership experience and track record in International Retail Real Estate function
  • Multi-channel experience or affinity
  • Strong Team builder - comfortable working in a matrix organization, across boarders/time zones working with a diverse and international group of highly skilled leaders and experts

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Real Estate & Store Development MENA

Brand:  adidas
Location:  Dubai
TEAM:  Retail (Back Office)
State:  DU
Country/Region:  AE
Contract Type:  Full time
Number:  485051
Date:  Sep 23, 2022