Director Concept Development - HUB EMEA (m/f/d)

Purpose & Overall Relevance for the Organization:


Lead Consumer Experience Global Concept adaptations & iterations for the HUB and Market specific Concept Development in close collaboration with the Market and Country teams to ensure the brand adidas consumer experience in the region reflects the consumer and market distribution needs following a global guidance towards a consumer centric brand experience for all physical retail touchpoints across all channels (Own Retail, Franchise and Wholesale).


This role is responsible for supporting the Market team with flawless execution of concepts & formats (hyper-localization), according to our Creative/Brand leadership & principles, resulting in world class consumer experience.


Key Responsibilities:


  • Manage retail agencies for concept development adaptations & iterations specific for the assigned HUB markets, including required principles and guidelines.
  • Partner with market roll-out relevant teams to create clear requirements and development of guidelines, structure and positioning for markets to execute concepts whilst ensuring continued alignment to brand objectives and positioning (following defined global/local framework and operating model)
  • Ensure design input for concept adaptations & iterations is captured from the Market based on defined development pre-requisites and align back with the market on final outcome following defined interaction model between market, HUB and Global.
  • Monitor the retail industry (brick and mortar, wholesale and digital) for best practices to understand the trends and conceptualize new methods or processes whenever required.  Define and implement monitoring methodology aligned with market, HUB and Global stakeholders.
  • Drive for industry leading innovations in retail design and ensure commerciality of concept adaptations & iterations in line with Market expectations and Brand aspirations.
  • Partner with Senior Director Consumer Experience HUB and steer the development of adidas’ future Omnichannel Concept & Formats adaptations & iterations to further enhance adidas’ labels and categories and achieve commercial needs for the EMEA markets.
  • Collaborate with all HUB teams and global brand design team in the assigned markets and globally whenever required.
  • Set own area objectives & priorities and ensure training to marketplace including a communication loop for implementation learning and further enhancements.
  • Drive own area projects and tasks requiring in depth knowledge and judgment within design concepts and ensure alignment between HUB team and Market team. This alignment should also be ensured globally whenever required.
  • Lead, mentor and coach own team and provide feedback on daily operations to ensure efficient reflection on behaviour and deliveries.
  • Control of the overall budget and planning of assigned programs within area of responsibility.
  • Accountable for performance reviews and identifying development needs of assigned teams.
  • Self-initiate assignments with emphasis on strategic, commercial and tactical focus
  • Any additional projects or tasks defined by the line manager


Key Relationships:


  • Global Consumer Experience teams
  • Global Brand Design
  • Business Units
  • Brand Marketing BU’s and Brand Communications teams
  • Sales Strategy & Excellence
  • Market Store Development. VM & ISC, Marketing, Sales , HR, IT, Finance, DBC
  • External Agencies


Knowledge, Skills and Abilities:


  • Deep knowledge in specialised store design, plus broad knowledge of other retail and brand areas. 
  • Strong organisation skills and flexibility.
  • Proven track record in retail concept design development and implementation.
  • Interest in technical & design innovations.
  • English fluent: verbal, written & spoken. Another language is an advantage.
  • IT: Microsoft Office, Microsoft Projects advanced. CAD is an advantage.


Requisite Education and Experience / Minimum Qualifications:


  • Business or Design Degree (Architecture – Interior Design).
  • 10 years relevant experience in retail development and design including fashion retailing.
  • 3 years working with Global markets or 2 years working in a relevant adidas market.
  • 3 years management experience.


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Concept Development - HUB EMEA (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Retail (Back Office)
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  262090
Date:  Oct 1, 2020