Director Retail Concept Management (m/f/d)

Purpose & Overall Relevance for the Organisation:


This role is responsible to lead the end-to-end Format and Store Concept Strategy as well as the Strategic Planning required to deploy all retail physical concepts and formats, across channels; (Own Retail, Wholesale and Franchising) for the entire Global adidas Business. By orchestrating between Global Sales, Markets, BUs, Brand Strategy and supporting functions, to achieve and drive a flawless and harmonized industry leading concept /format strategy globally in a simple, scalable and sustainable way.


This includes leading all processes, tools and communications required to deploy the Strategy to all stakeholders. As well as leading the creation of the new, through the development of a Strategic Planning framework, roadmap (including relevant KPIs), timelines and Life Cycle approach for retail physical concepts and formats, across channels to support the Global Retail vision and the Trade Zone Attack strategy.


As we are becoming more consumer centric as a Global Retail team, this role is creating and leading the Test and Learn Framework for Consumer Experience, with key stakeholders (Innovations, Finance, Big Data, Advanced Analytics, Data & Insights, Markets, etc.) to bring new learnings of current or new experiences/services/concepts into the overall retail strategy to continuously improve our positioning and investments.


Key Responsibilities:


  • Own the creation, implementation and communication of an end-to-end strategic framework for retail concepts across formats, environments, systems and physical channels (Own Retail, Wholesale and Franchising) globally.
  • Creation of Retail Strategic Briefs leading the cross functional input (Global, BUs, Markets) for and Steering board sign-off (Brand SMT approval) for global rollout of concepts and formats.
  • Lead the cross-functional input from Markets and BUs in search for new concepts/formats that are industry-leading for global rollout.
  • Lead the sign-off sessions for new retail physical Concepts and Formats development (SMT including SVPs of Global Sales, Creative Direction, Marketing and BU general managers).
  • Lead the communication cross-functionally around Concept/Format Strategy (within Retail Infrastructure & Enablement)
  • Creation of strategic tools to improve creation, communication and execution of the Concept & Format Strategy globally.
  • Lead and program manage the Packages framework for global roll-out across all physical formats and channels globally.
  • Lead the consolidation (deck) of the overall Consumer Experience approach to deliver into relevant Global Brand Milestones (e.g.: Strategy Kick-off, Strategy Sign-off, Horizontal Sign-Off, GBC, GMM, etc).
  • Lead the creation, development, program management and communication of the Test and Learn framework, to steer the test & experimentation of new initiatives, evolution of concepts and ensure that the influx of data will help to provide action-driven insights, ultimately enabling the understanding of the investment impacts for the brand on future concepts/formats.
  • Lead the trade-zone theoretical city-mapping approach to evolve the understanding of the retail portfolio (formats and concepts) on a global scale across all physical channels.
  • Create and lead the Strategic Planning approach for all retail physical concepts and formats 
  • Lead and enable the retail concepts life cycle approach (phase in and phase out timelines) from a consumer centric perspective, aligned with the retail format strategy and Store life cycle approach.
  • Act as a single point of contact for assigned projects such as Concept Life cycle.
  • Support Vice President Retail Infrastructure & Enablement and SVP Global Retail on strategic concept decisions.
  • Present & Story tell together with Vice President Retail Infrastructure & Enablement at Brand Milestones the Retail Concept Strategy.
  • Act as the key link to the market/consumer, related travel up to 30% of time required.
  • Evaluate the competencies of his/her subordinates on a regular basis and provides prompt and feedback and guidance to drive high performance.
  • Takes ownership for Talent Management processes to grow, develop and retain talents.
  • Promote a high-performance culture by setting clear expectations and individual goals following the 3Cs.
  • Build and lead a highly engaged team and provide the platform for long-term, (cross)-functional careers.
  • Translate the company goals into team specific actions and business plans. Control and monitor performance and results.
  • Other duties as requested by your manager.




  • i.V.



Key Relationships:


  • Retail Concept Design
  • BUs
  • Merchandising
  • Consumer Insights
  • Brand Strategy
  • Brand Design
  • In-store Communication & VM Team
  • Global Sales Functions
  • Key City teams
  • Digital teams
  • Markets
  • Key City managers
  • Data teams (Advanced Analytics, Big Data, Data & Insights)


Knowledge, Skills and Abilities:


  • In-depth knowledge of Retail Concept Development
  • Proven track record in leading big global projects
  • Influencing through soft skills and work collaboratively across functions and organizational units
  • Think conceptually
  • Creative / unconventional thinking
  • Strong consumer sense
  • Excellent organizational and communication skills
  • Confidence in presenting to SLT and board members
  • Ability to drive projects forward
  • Clear decision-making
  • Advanced skills in MS Office, especially on Powerpoint and/or Keynote or similar & Data Base software
  • Fluent in English, additional language is a plus
  • Strong understanding of consumer needs
  • Good understanding of consumer research methods
    Requisite Education and Experience / Minimum Qualifications:
  • University degree in related field (ideally MBA)
  • Graduate level in Business Management, International Business, Strategy, Consumer Research, Product Development, or a comparable education
  • 8+ years concept management experience covering: Retail Experience, Project management and Strategy Development. Store Development and Architecture Experience would be an advantage.
  • 5+ years project management experience
  • 3+ years leading cross-functional teams/people
  • Excellent organizational and communication skills

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Retail Concept Management (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Retail (Back Office)
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  262569
Date:  Sep 25, 2020