Director Sales Development

Purpose & Overall Relevance for the Organization:


  • Ensure sustainable and profitable market share growth, reaching top line and bottom line objectives and leading the implementation of selected global and local strategic initiatives in Asia Pacific


Key Responsibilities:


  • Lead Sales Development point of contact for the Market Asia Pacific
  • Lead (own & drive) the implementation of relevant global and local sales strategies and initiatives across the Asia Pacific countries and clusters
  • Adapt relevant global and local sales strategies and initiatives for successful implementation in Asia Pacific
  • Lead the implementation and governance of the key sales foundation topics (trade investment, customer segmentation, a best in class go-to-market sell in process, sales policy development/compliance etc)
  • Drive and support Key city Execution based on aligned initiatives and priorities
  • Standardize customer service standards / order management  systems / tools /  key processes / SLA
  • Drive consistent sales reporting, analysis and tools
  • Sellout data ownership & business analytics (in sync with retail to ensure no duplication of efforts)
  • Shape the APAC sales strategy through a playbook approach and support the sales performance of the country/cluster sales teams both in terms of net sales and contribution
  • Add commercial value to the countries and clusters (net sales and contribution)
  • Drive wholesale collaboration across markets and channels and consolidate the e2e channel inputs for range cycles (operating with an omni channel mindset)
  • Establish a governance board to ensure all sales depts are following and applying sales strategies, policies and best practices
  • Establish a regular feedback rhythm and format to HQ and best practice to countries and clusters
  • Shared responsibility with Global: development of future sales initiatives
  • Act as mentor to junior members within own job function as required



Key Relationships:


  • Global: Global Wholesale, Global Business Dev, Global IT, Global DTC, Global GTM Functions, Global HR
  • Markets/Countries/Clusters: Managing Directors, General Managers, Country Managers, Sales Directors, Biz. Dev., BU Heads, CTC Heads,  Heads of KA/Field/Fashion/CS, Head of Sales Coordination, Logistics, KAMs, Sales Coordination Managers and Biz Dev Managers


Knowledge, Skills and Abilities:


  • Commercial acumen
  • Strategic thinking
  • Excellent and proven collaboration skills
  • Excellent written and verbal communication skills
  • Strong leadership skills
  • Proven project management skills both in approach and execution
  • Sales skills and understanding of selling process and cycle
  • Ability to understand and analyze complex financial reports
  • Adaptability of approach to changing environment


  • Basic to advanced Microsoft office skills
  • English fluent
  • Understanding of the Asia Pacific market landscape


Requisite Education and Experience / Minimum Qualifications:


  • Relevant degree with focus on Sales/Marketing
  • Business environment experience: minimum 8-10 years
  • Functional experience: minimum 5 years’ experience in sales ideally in the sporting goods industry
  • Cross-functional experience ideally in marketing / sales / finance
  • Industry experience: sporting goods / retail / consumer goods


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Sales Development

Brand:  adidas
Location:  Shanghai
TEAM:  Sales
Country/Region:  CN
Contract Type:  Full time
Number:  209929