Director Sustainability Innovation (m/f/d)



  • Responsible for leading brand Sustainability topics horizontally across adidas.  Leadership of brand sustainability topics includes, but is not limited to, the following:
    • Creating adidas’ brand sustainability strategies.
    • Increasing sustainable product creation and related consumer experiences
    • Research and development of sustainable innovations
    • Advocacy for and development of new sustainable business models.


  • Direct Brand Sustainability Program. Includes creation & leadership of sustainability strategy within the SBP for adidas Brand. Ensure brand sustainability strategy is adopted and executed within all functions and BUs.
  • Champion integration of sustainability in all relevant key brand initiatives with senior management and at board level
  • Ensure support and coordination of sustainable product creation and consumer experience cross-fuctionally. Specifically, coordinate across BUs (Marketing, Design, Devt., Materials) and functions (Strategy, Future, Creative Direction, Brand Management, CTC) to accelerate the transition of product to materially improve the sustainability of all product and ensure awareness.
  • Initiate & lead efforts cross-functionally across Product Creation and Marketing (including innovation, design, marketing development, materials, brand marketing etc.) to discover best practice and develop solutions to increase the creation of sustainable product, plus the brand internal & external communication thereof.
  • Initiate & lead efforts cross-functionally across Marketing & Sales teams (including brand marketing, CTC, SPOMA, Retail concepts, retails operations, key account management, etc.) to discover best practice and ensure growing execution of consumer activations & events linked to environmental and social topics; embed sustainability into all our brand image activities such as run bases/creator farms, increase the use of the topic within key accounts/sales relationships, and ramp up new business model topics such as the comprehensive development of a closed loop strategy.
  • External spokesperson and representative for brand sustainability strategy, for brands’ sustainable product initiatives, & for related consumer concepts.
  • Lead brans sustainability team along with the associated brand functions, to: discover new technologies that make quantitative difference in sustainable product creation; research all elements of sporting APP, FTW and Hardware creation for environmental impacts; set targets and track BU progress growing sustainable product base; ascertain and spread knowledge of barriers and/or best practice in sustainable product creation; and generate consumer communication to convey the data and benefits of sustainable product.
  • Bring in necessary external parties and new partnerships to generate new innovations and/or collaborations to engender any of the above.




  • CMO, Global & Satellite BUDs and BPs, Strategy, Marketing Operations, Brand Marketing/Corporate Comms, Product Creation (Mktg/Design/Devt-Materials Mgmt), Future/Innovation, Retail/Brand Design, Corporate Identity, Controlling, Sourcing, Social & Environmental Affairs, Sales/Markets
  • Relevant external partners and organizations (FFG, Parley, BASF)




  • Independent and a strong program leader.
  • Ability to create strategy, rollout action plan, lead change management and oversee multiple projects to fulfil a joint goal.
  • Ability to influence and create buy-in at highest levels of the organization, and across functional areas. Requires both successful direct and indirect management experience.
  • Excellent presentation skills
  • Outlook: advanced
  • Excel: advanced
  • English: fluent




  • Master’s Degree (MBA preferred) or equivalent relevant experience
  • Background in environmental disciplines highly beneficial
  • Required focus knowledge areas:  Marketing, Business management, Environmental Studies, Complex Systems Management, Strategic Planning
  • Min. 10 years’ experience working in Business field ideally in connection with sustainability and/or with sustainable products; minimum 4 in sporting goods industry
  • Min. 3 years leadership of diverse & global teams in a matrix organization
  • Proven track record of success in Marketing in an international business environment, plus in-depth experience working with sustainability topics.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Sustainability Innovation (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  389117
Date:  Nov 10, 2021