Director Platform Analytics

General Purpose

As a Director Tmall Data Bank at adidas Digital China Hub you are responsible for the quality and strategic impact of Tmall business. Together with your team, you work on continuously improving and evolving the Tmall business insight and new opportunities, maximizing the value for the company.


Key Responsibilities 

Lead Strategic Testing to Support Decision and Operation

  • Explosive analysis in Tmall databank, data factory and strategy center to summary AS-IS insight, pain points and new opportunities
  • Based on business valuable insight/opportunities, propose and design testing, collect data and complete analysis to draw conclusion of testing results. Furthermore, apply the testing insights to guide future business operation.
  • Business intelligence generation from market monitoring tool Databank.
  • Popularize testing as a strategic learning tool and promote data-oriented culture throughout company.

Data Analytics on Consumer

  • Research and collection of consumer data including purchasing & usage behavior, consumer profile etc.
  • Descriptive analytics on consumer data, along with predictive or prescriptive analytics to provide valuable insights or prediction of future consumer behavior, as well as related impact on Tmall business.

Constantly Data Sharing and Periodic Reports Presentation

  • Drive and initiate data analytics projects that are cross-functional, conduct quantitative research.
  • Participate existing research and evaluation of key assumption used in business model.
  • Periodic projects update with management.

People Management

  • Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions.
  • Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and local market’s objectives.


Key Relationships:

  •  Local China business / IT teams
  • Global and Local Market teams
  • External vendors 



  • Education& Experience & Hard-Skills
  • A minimum of 8 years of experience in data analytics in FMCG, sports industry will be plus
  • Analytical and data driven / data first mindset.
  • Must be very familiar with data bank/data factory/strategy center, quickly understand brand, category and market trend, business and changes, hands on knowledge - real time optimization direction with or without the help of agencies.
  • Strong testing design and analytics skills (e.g. A/B testing) is required
  • Self-motivation and strong paperwork and communication skills. A good team worker that can both manage peers and external agencies.
  • A degree in Science is a plus, e.g., Computing Science, Mathematics, etc. But open to all majors
  • Distinctive strategic mindset and ability to prioritize and delegate high numbers of tasks with varying workload and importance
  • Ability to handle ambiguity and untangle complex situations into actionable activities
  • High resilience and solution-oriented attitude
  • Strong leadership skills
  • Excellent communication skills


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Platform Analytics

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  338028
Date:  Jun 20, 2022