Director e-Commerce Operations EM & Turkey

Purpose & Overall Relevance for the Organization:

Director eCommerce Operations Emerging Markets & Turkey will be leading the eCommerce (DBC) channel in Turkey for adidas and Reebok. The role will also have dual responsibilities from EM and expected to provide best in class eCommerce operations and consumer experience guidance across Emerging Markets.

Key Responsibilities:

As e-Commerce (DBC) channel lead for Turkey:

  • Drive and implement the eCommerce Strategy to achieve ambitious Net Sales and profitability targets
  • Deliver annual e-Com P&L targets by:
  • Ensuring target alignment with Digital Brand Marketing teams
  • Agreeing seasonal marketing plan and facilitate execution of Digital Brand Marketing campaigns/programming
  • Ensure appropriate representation of the brands on our mono-branded eCommerce sites (adidas & Reebok)
  • Ensure end-to-end operations of eCommerce capabilities through the defined operating model with global Digital Brand Commerce (DBC) and internal key stakeholders
  • Operationally manage special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized) 
  • Develop and manage an eCommerce team to accomplish the tasks associated with running adidas / Reebok’s eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date and supporting product negotiations done by the merchandising team.
  • Develop business plan for Turkey including IBP and RFC, ensuring alignment with cluster strategy and key stake holders (GM Turkey, DBC, Finance).
  • Liaise with DTC to deliver more seamless omnichannel experience for consumers.
  • Ensure compliance with global policies, procedures and regulatory guidelines.

As e-Commerce operations lead for Emerging Markets:

  • Drive projects & programs end-to-end successfully, ideally through effective application of PMI/Agile methodology across EM
  • Identify economically beneficial opportunities for products, processes and systems within the project & program scope and give input to global for consideration
  • Lead the operations team in Turkey, including Campaign Management, site operations, Post Order Fulfillment to achieve the target KPIs for each function, and contribute substantially to the achievement of team objectives
  • Drive execution and optimization of the Consumer Experience (including Master Data, Site Optimization and SEO) for adidas & Reebok in Turkey   
  • Provide guidance for consumer experience and consumer journey optimization across Emerging Markets




Key Relationships:

  • Global, EM DBC and IT Teams
  • Turkey Senior Leadership Team
  • Turkey adidas Brand & Brand Activation teams
  • Turkey SCM Senior Director and team
  • eCommerce Buying
  • eCommerce Digital Operations
  • eCommerce Consumer Experience
  • eCommerce Business Planning & Analytics team
  • External technology solution providers
  • Partners

Knowledge, Skills and Abilities:


  • Minimum of 10 years’ experience in the eCommerce and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background
  • Strong leadership skills, with experience of leading eCommerce teams
  • Strong understanding of consumer base and purchasing behavior
  • Experience in P&L management and accountability
  • Excellent communication skills including impactful presentation skills, influencing and negotiation skills
  • Ability to lead and drive change
  • Experience managing large and diverse teams
  • Experience driving an optimization strategy in an eCommerce business
  • An inert ability to see opportunities to improve. Whilst focused on the front-end consumer experience, you should see this across all facets of the business
  • 6-8 years of professional experience in the digital ecosystem environment
  • You are an expert level skillset in Branded Commerce best practices and operations. 
  • Excellent English language skills

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director e-Commerce Operations EM & Turkey

Brand:  adidas
Location:  Istanbul
TEAM:  Digital
State:  34
Country/Region:  TR
Contract Type:  Full time
Number:  246390