Director e-Marketplaces (Platform Partner), eCommerce

Purpose & Overall Relevance for the Organization:


The goal of the eCommerce (eCom) team is to deliver one integrated consumer journey to create a premium and seamless experience so that we not only meet their expectations, but also exceed them while meeting our targets when a consumer leaves our touch point.

The Director e-Commerce Partner Platforms will oversee the business across all e-commerce Partners as well as responsible for Partner Program business.

He/She will also play a key role to drive the strategic priorities to execute our global Own the Game strategy and its commercial targets for the e-Commerce Marketplace business.

At a macro level, the Director e-Commerce Partner Platforms  will have full responsibility over the following areas with respect to the e-Commerce Marketplace and Partner Program business: Define the Marketplace strategy and account management roadmap with respect to all the current and future partners ; Clearly define the pre- and in-season merchandising processes for the Partner Platform business; Oversee business planning strategy and financial forecasting process for the e-Commerce Partner Platform business for Japan e-Commerce; Lead as well as develop and grow the team for the Marketplace business, own all range of the merchandising strategies and inputs towards e-Commerce buying function to deliver the financial objectives for all  platforms under the jurisdiction of e-Commerce, which include Net Sales, Costs, Margin and Contribution.


Key Responsibilities:

  • Manage a team of account managers who act as the lead account interface with own eCom team, eCom service provider and marketplace or external platform providers
  • Set the future strategy and long-term growth plan for the e-commerce Partner Platforms business for the continued healthy growth of marketplace business as part of adidas own the game strategy
  • Responsible for all business planning, merchandising inputs, segmentation, promotion and other strategies to deliver aligned commercial objectives for those eCommerce owned partner platforms
  • Manage and deliver against the full marketplace commercial and operational KPI’s
  • Clearly define the product range, differentiation, and segmentation in partnership with eCom Buying team that reflects the unique consumer attributes for the particular platform or marketplace
  • Ensure marketing investment is secured to drive traffic to our shop in shop on these Partner Platforms and that shop in shop itself is a flawlessly executed vehicle for our brand
  • We leverage commercial and brand moments, specific to that platform to drive incremental revenue opportunities
  • Ensure brand campaigns and product campaigns on top Partner Platforms are executed flawlessly based on pre-defined dedicated calendar pre-season, in close collaboration with brand (digital activation/OCM) team and respective marketplace counterparts
  • Responsible for driving reporting initiatives which measure the efficiency and commercial

success of the marketplace and in-line eCommerce ranges season over season.

  • Define Partner Platforms business planning timelines and processes and help ensure adherence by all concerned parties to define timelines and process landscape (*also in alignment with adidas merchandising deadlines).
  • Revise in-season financial plans when needed to ensure accuracy in forecasting
  • Understand the Japanese consumer retail/eCom environment including distribution points, share of buy, competitor ranges, and pricing strategies.
  • Responsible for knowing the business issues, plans, products, and consumer situations for all partner platforms
  • Communicate all eCom key information to all key members with the aim of driving flawless planning and execution as well as leveraging eCom knowledge through key stakeholders within the company.
  • Establish a high-performance culture and drive employee engagement, leading by example.
  • Identify and develop high-potential talents to fuel the succession plan in the team.
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both inside and outside of the team.



  • Net Sales, Net Margin & Contribution for all partner platform businesses
  • Key digital metrics: traffic, conversion rate, average order value, consumers ratings and others relevant to marketplace business



Knowledge, Skills, and Abilities:

  • Strong knowledge of the eCommerce industry, including web / internet sales and marketing techniques, order fulfilment strategies, market research and analysis practices, and media marketing and communications capabilities preferred
  • Strong business acumen in channel distribution, net sales, margin, profit and inventory.
  • Strong in strategic thinking, ambitious and results & profit oriented
  • Curious and passionate about eCommerce and the contribution of different traffic channels 
  • Multinational corporation background and sensitive in cross-culture environment is a plus
  • Entrepreneurial mindset – Results & Profit oriented
  • Make day-to-day decisions within or for a small group/department in a complex business environment
  • Excellent verbal and written communication skills with the ability to communicate effectively inside and outside the level/function/organization, to accept new or modified standards or concepts with divergent interests, and to write and prepare executive-level business correspondences
  • Proven leadership and managerial skills


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s degree
  • Minimum 4-6 years of working experience in a leading role in an eCommerce environment, or Category Management, Ranging, Merchandising Experience and Account Marketing or Sales
  • Experience of defining a long-term business plans and strategy for optimization across eCommerce business
  • Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity
  • Advanced Excel and high proficiency in spreadsheet analytical skills and strong PowerPoint skill
  • Excellent English skills and Fluent Japanese preferred


Key Relationships:

  • eCommerce Platform Operation team
  • eCommerce Strategy & Business Analytics team
  • eCommerce Buying team
  • adidas Digital Activation / OCM team
  • adidas Brand Marketing Operations team
  • External agencies and technology partners
  • APAC e-commerce functions
  • Wholesale Sales/Digital Partner Commerce, Retail team
  • FP&A

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director e-Marketplaces (Platform Partner), eCommerce

Brand:  adidas
Location:  Tokyo
TEAM:  Digital
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  456709
Date:  Jun 23, 2022