Purpose & Overall Relevance for the Organization:

Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets Own Retail and Franchise channels with a focus on EMC. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS.

Key Responsibilities:

• Work closely with Brand and DTC stakeholders to create market relevant and industry leading visual merchandising directives and plans.
• Ensure VM planning directives are delivered to the highest quality and on time and in full.
• Assist in the creation of consistent and relevant VM planning seasonal guidelines and training manuals.
• Execute and leverage key category strategies for seasonal and new product launches.
• To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps).
• Maximize impact of key brand and product campaigns
• Implement processes to drive efficiency and consistence at market and cluster level.
• Support the ideation and creation of elevated retail activations together with the Retail activation Team.
• Department administration.
• Creation of reports and analysis of campaign executions.
• Contribute to the achievement of team objectives and KPIs.
• Additional responsibilities over and above this job description as and when the business needs.

KPI’s:

• Execution excellence of brand campaigns and stories
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
• Full price sell-through
• Go to market VM planning ( pre-season planning )