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Manager VM Excellence EM

Manager VM Planning – Emerging Markets

Area:                                                                                                     Emerging Markets

Department:                                                                                                           Brand Activation EM

Direct Reporting Line:                                                                    EM VM Excellence

Subsidiary/country:                                                                        EM India

Location:                                                                                                              India Back Office

GSMS Grade:                                                                                      M4

Personnel Managed:                                                                        0

 

Purpose & Overall Relevance for the Organization:

Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets Own Retail and Franchise channels with a focus on EM India. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS.

Key Responsibilities:

  • Work closely with Brand and DTC stakeholders to create market relevant and industry leading visual merchandising directives and plans.
  • Ensure VM planning directives are delivered to the highest quality and on time and in full.
  • Assist in the creation of consistent and relevant VM planning seasonal guidelines and training manuals.
  • Execute and leverage key category strategies for seasonal and new product launches.
  • To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps).
  • Maximize impact of key brand and product campaigns
  • Implement processes to drive efficiency and consistency  at market and cluster level.
  • Support the ideation and creation of elevated retail activations together with the Retail activation Team.
  • Department administration.
  • Creation of reports and analysis of campaign executions.
  • Contribute to the achievement of team objectives and KPIs.
  • Additional responsibilities over and above this job description as and when the business needs.

KPI’s:

  • Execution excellence of brand campaigns and stories
  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
  • Full price sell-through
  • Go to market VM planning ( pre-season planning )

 

 

 

 

Key Relationships:

  • Senior Manager Consumer Experience
  • Brand Activations Director
  • Business Unit Directors
  • Market Retail & Franchise teams
  • Market Store Development
  • Cluster Omnichannel & DTC teams
  • Creative agencies

Knowledge, Skills and Abilities:

  • At least 5 years visual merchandising planning & training experience with sports brands or fashion retail brands.
  • Able to develop VM guideline & training materials independently.
  • Creation of VM planning guidelines.
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized, and dynamic.
  • Knowledge of InDesign and Photoshop skills a bonus.
  • Good interpersonal, negotiation and influencing skills.
  • Good Project Management expertise.
  • Functional experience with Sales/Retail.
  • Excellent communication and presentation skills.
  • Experience and passion for a cross-functional organization.
  • Fluent in English.

 

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business with marketing focus or a minimum of 3-4 years in Marketing, Sales, Visual Merchandising planning in sport or fashion retail.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager VM Excellence EM

Brand:  adidas
Location:  Gurgaon
TEAM:  Marketing & Communications
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  516454
Date:  Nov 21, 2024
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