Area:                                                                                                   Global Sales

Department:                                                                                      Business Development & Head Office

Direct Reporting Line:                                                                      Sr. Director Market Intelligence

Indirect Reporting Line:                                                                    -

Subsidiary/country:                                                                          Germany

Location:                                                                                             Herzogenaurach

GSMS Grade:                                                                                      M4

Number of Personnel Managed:                                                      -

Cost Center/Budget and/or Revenue Responsibility:                  -

Purpose & Overall Relevance for the Organization:

This role takes on responsibility for analysing & reporting on the external and internal data from various transaction & interaction data sources related to sporting goods industry, wholesale, own eCommerce (adidas.com) and Retail, with the objective of driving market insights, competitors’ analyses and business performance, supporting global stakeholders and markets around the globe in their business opportunities.

He/She/They will be translating market and business performance insights into business recommendations and translating business requests related to analytics & being responsible for data quality, conformity, dashboards creation and maintenance 

Key Responsibilities:

Market/Industry & Competitors Insights

• Support to drive the team to become a world-class, insights-driven center of excellence that can help drive business,strategy and action

• Develop research hypothesis from business questions and follow that hypothesis through analysis and recommendations

• Provide ad hoc analysis and in depth analysis about the market and competitors performance

• Responsible to track industry trends/development and competitors move supporting our competitive intelligence structure

• Consistently update reports, seek enhancements, and share insights with partners and teams

• Collaborate with various cross-functional business partners to structure solutions to data and business questions

• Analyze and work with Financial releases and whitepapers related to the sportswear business and fashion trends

• Be responsible to manage global suppliers, tracking efficiency, project status, servicing level and drive them strategically.

• Support the community management and content curation for our Market Intelligence communication channels,

Reporting

• Provide clear, concise, and actionable recommendations by drawing out key insights from in-depth, complex data sources and reporting these to various internal stakeholders

• Be able to connect available data with business situations and company/sales strategy

Support of global market intelligence, business develpment and analytics community

• Support the community management and content curation for our Market Intelligence communication channels,

• Go beyond and also connect Market Intelligence insights with other teams such as PMO, Head Office, Brand Insights, Finance and others

• Educate and develop the functional Market Intelligence analysts around the globe and make them highly effective and self-sufficient in the usage of the market intelligence analytics tools

Knowledge, Skills, and Abilities:

• Highly numerate with a strong capability to analyse data and produce actionable insights.

• Extensive experience of data analysis and reporting

• Storytelling

• Strong knowledge of Power Point and Excel

• Leadership, problem-solving and decision-making abilities

• Someone who considers quality, accuracy and attention to detail as critical

• High knowledge of Market Intelligence, Strategy, Business Development and relative areas

Requisite Education and Experience / Minimum Qualifications:

• Minimum of 4 years market/business intelligence experience

• University Degree (e.g. in Business, Marketing, Economics, International Management, Business & Engineering and related areas)

• Fluency in English (written and verbal)