Manager Marketing Activation - Projects - Own Retail (m/f/d) until January 2025

Purpose & Overall Relevance for the Organization:


Reporting to the Senior Manager Retail Activation Projects, this role is responsible for maximizing the profitability of Retail & Franchise channels by positively impacting Traffic, Conversion, ATV, UPT and Profit Margin through flawlessly executed new store set-up with consumer-relevant campaigns, promotions and in-store communication. To grant the visibility of the Company key concept in Retail & Franchise channel, in order to make the sell-out increase and contributing in building a store level experience in line with the positioning of the brand.



Key Responsibilities:



•            Drive the implementation of key strategic priorities in line with the company and the Market Europe framework.

•            Create a framework of and act as an information and knowledge hub, a primary point of contact for project matters, as support for all markets in the region.

•           Represent Europe and the market’s needs towards Global functions.

•           Work efficiently and stay within given budget and given timelines at all time, for each project

•           Other duties as requested by your manager.




•            Work closely with store development on the store projects list to ensure the marketing point of view is reflected and sufficient budget is allocated in the BPM.

•            Own the store opening projects from a marketing perspective; ensure full alignment with stakeholders as merchandising, visual merchandising, store development, markets and Global functions.

•            Drive briefing retail marketing functions sitting in the markets on roles and responsibilities and the process for the store project

•            Be accountable for the onboarding of the new store and its details to all European systems and processes for any future campaign executions.

•            Ensure that the local teams are trained on the new store concept and ready to operate from a marketing perspective, campaigns start on time and the snagging list is followed up on.




•            Establish and create an environment where the collaboration with the omni-channel visual merchandising function is strong to ensure excellent execution at the point of sale at all times.

•           Drive the localization of stores with local Cluster Teams to ensure both local and Brand needs are           aligned

•            Work closely with the Global Retail teams on landing new store concepts, fixtures and fittings in a timely, cost-efficient and quality manner in line with guidelines, across Europe. Challenge solutions that do not match market reality to land with implementable alternatives.

•            Collaborate with the Global Horizontal Concepts team on the successful roll-out of new long-term marketing toolkits

•            Ensure continuous information flow with the rest of the Digital Assets to Stores team to be always up to date with the campaigns in preparation and live.




  • Create and be accountable for a reporting system on store project implementation to European and Global functions with the support of the visual merchandising team.
  • Ensure that best practices are collected and shared across markets, that the best ideas are built into the upcoming projects.




  • Be accountable for inputting the Marketing Expenses project matrix, support building the project MaEx plan and follow through. Collaborate and keep partners (store development and local teams) informed on costs up to date, ensuring the best value for money spend and to land on budget by the end of each project.  
  • Optimize the MaEx spend and management, strive for keeping the standard defined timelines for financial efficiency




  • None


Key Relationships:


  • Global Retail Environments, Global ISC, Global ISE, Global Horizontal Concepts, EUR Assortment Planning; Merchandising; Visual Merchandising, Brand Marketing Operations, Brand Marketing, Store Development Teams, Retail marketing teams within markets, 3rd parties (design, prepress. print, installation)



Knowledge, Skills and Abilities:


  • Advanced user of MS Office.
  • Fluency in English
  • Additional languages beneficial (German, Spanish, French, or other European languages)
  • Solid business acumen and in-depth knowledge of Retail KPIs
  • Highly numerate with the ability to understand and analyze data and produce actionable insights
  • Solid interpersonal, networking and negotiating skills
  • Strong leadership, problem-solving and decision-making abilities
  • Mobile to travel up to 15% of working time within Europe
  • Strong communication and negotiation skills, service-oriented
  • True multitasker with strong ability to manage complex projects with high number of stakeholders internally and externally



Requisite Education and Experience / Minimum Qualifications:


  • University degree in business, ideally with marketing and sales focus or equivalent professional experience.
  • 5-7 years Retail or Marketing experience (minimum 2 – 3 years Retail experience is essential)
  • 3 - 5 years of management experience.
  • Experience and or knowledge of Visual Merchandising would be highly advantageous


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Marketing Activation - Projects - Own Retail (m/f/d) until January 2025

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Limited Duration
Number:  512670
Date:  Jul 10, 2024