Purpose & Overall Relevance for the Organisation:

Creation of manuals/guidelines & training programs to respond to Brand positioning & strategy. Manage the development, innovation and management of all Visual Merchanising/In-Store Communication tools ensuring Global consistency in our Global Retail stores.

Key Responsibilities:

• Partner with the relevant teams to create clear requirements and align briefs whilst ensuring continued alignment to Brand objectives and positioning:

o Develop ISC/Visual Merchandising tools for each of adidas’ labels that respond to their target consumer profile.

o Develop guidelines, training programs and tools for markets to implement the concepts.

• Manage external agencies (visual presentation specialists; software agencies, communication agencies etc.).

• Improve processes:

o Monitor the Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas.

o Drive for industry leading innovations in ISC/VM at both the consumer level and the implementation practices. Build business cases for investment direction with guidance on commercial or Brand lifting experiences

• Manage Resources:

o Manage project budgets (as assigned).

• Coordinate between department tactics and operational objectives.

• Work independently and collaboratively.

• Additional assignments or special projects as assigned or agreed.

Key Relationships:

• Global Retail Design team

• Omni Channel Marketing ISC team

• Global Range Architecture team

• Global Merchandising team

• Global Horizontal Concepts team

• Business Units

• Brand Management

• Market teams

• Global Sales Organization (Relevant Departments)

• External Agencies.

Knowledge, Skills and Abilities:

• Fully qualified and experienced in retail In-Store Communication/Visual Merchandising, combining theoretical with practical experience.

• Strong organisation skills and flexibility.

• Specialist in technical skills.

• Proven track record in project management.

• English fluent: verbal, written & spoken. Another European language is an advantage.

• IT: Microsoft Office advanced. Sketch Up and Adobe suite beneficial. 

Requisite Education and Experience / Minimum Qualifications:

• Business or Marketing Degree.

• 4+ years’ experience in Retail Instore Communication/Visual Merchandising.

1+ years working with global markets, or a key adidas market