PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

• Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)

KEY RESPONSIBILITIES

• Lead the Creative development for concept or category across multiple consumer touchpoints, from 2D to retail to digital
• Develop concepts and creative strategies that fulfill objectives of category, concept, briefs
• Collaborate with Product Design team to ensure holistic storytelling
• Collaborate with cross-functional team members to ensure consumer- and brand focus
• Lead the execution of creative strategies to ensure end to end creative excellence from sellin to sellout (consumer-facing)
• Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
• Review and approve production stages of creative execution
• Maximise results within given budget and timeframes
• Participate in creation of annual and long-term Creative Direction strategies
• Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new Design resources that can deliver world class results
• Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process

KEY RELATIONSHIPS

• Design Directors, Creative Directors
• Product Designers
• Brand Communications
• Retail, C2C
• Product Teams
• External Creative Resources (agencies, freelancers, photographers, etc)

KNOWLEDGE, SKILLS AND ABILITIES

• IT skills:  Excel, Word, PowerPoint: advanced /Outlook
• Design apps: expert
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Art Direction of photoshoots, pre-press reviews and approvals
• Strong 3D skills and knowledge of virtual tools are required

APP tools: Clo3D, Browzwear, VStitcher or similar 3D fashion design tools

FTW tools: Rhino, Modo, ICAD Pro, or similar 3D design tools

• Language: English: excellent

      Another European language: fluent

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 6-8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
• Passion for adidas and it’s mission
• Passion for sports, culture, design