Key Account Manager - Franchise (1)


To achieve profitable and sustainable market growth within assigned key account(s), while aligning with adidas (target) brand image & strategy. Ensure key account target achievement


1. Functional:

  • Negotiate and reinforce adidas trade terms
  • Monthly sales target achievement
  • Actively influence the indent orders of KAs during pre sell-in and sell-in
  • Ensure proper execution of all in-store promotions, campaign activation and brand presentation
  • Assist implement the Key Account Plans and ensure quarterly reviews are properly set
  • Represent the Key Account team internally as an “ambassador” towards all functions and manage all interfaces
    • Frequently address Key Account requirements across functions
    • Proactively coordinate/ facilitate meetings with other functions and accounts
  • Assist in the development of account strategies, formalization by strategic account plans and get sign-off by the director superior
  • Sell-in and agree on sell-through support.  Formalize specific Account’s Marketing Plans
    • Proactively lead the alignment of the sell in/ out process across internal functions for the Key Account team
  • Continue to monitor the sell-through and the order back-log as well as reliable and cost efficient supply for the account
    • By proactively facilitate meeting with designated operations team and Customer Service
    • To conduct and share sell through information from account

2. Controlling:

  • Monitor the progress of assigned accounts KPIs to ensure target achievement
  • Monitor & report customers and competitors activities and propose/ initiate/ take actions
  • Ensure customer compliance with trade agreements (i.e. trade terms)



  • Communicate with Others
  • Manage Relationship and Diversity
  • Planning and Organizing
  • Analysis and Problem Solving
  • Learning & Self Development


  • Cost center- budget compliance
  • DSO of KAs and all other accounts
  • Sales and standard margin of KA
  • Monthly Sales target
  • Sell through target



  • Functional: Preferably 2 years sales, ideally in KA
  • Industry: Preferably in apparel/ fashion/ FW or FMCG
  • Leadership: With skills but no experience required
  • Exposure: Sports, marketing, account marketing



  • University degree in Business with Marketing and Sales focus



  • Outlook: Basic
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced


  • English: Advanced
  • Local Language: Fluent

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Key Account Manager - Franchise (1)

Brand:  adidas
Location:  Ho Chi Minh City
TEAM:  Sales
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  506814
Date:  Apr 22, 2024