A - Purpose, Missions:

Alignment and implementation of all SEA product and brand initiatives at the country/customer level. 360 delivery of SP / SS packages and initiatives in conjunction with marketing/sales and planning functions. Ensures Sales / Brand excellence at customer’s POP for adidas Performance / Style – Improve sell-through at key accounts. Assistance in the delivery of country sales in meetings.

B - Accountabilities:  To be performed in alignment with global and SEA guidelines)

Primary

1. Execute the category financial targets
   • Align and execute the category financial targets for the country as per SEA guidelines in terms of net sales, margins, sell-through, stock turn, market share
   • Align the category forecasting process in co-operation with the local Sales, and local planning, in line with the SEA team to ensure country needs and parameters for delivery of SP / SS targets are met.
   • Align and adhere to the SEA range including fixed retail launch and RRP / Margin strategies (synchronize with market specificities as needed)
2. Excellence in the Execution of 360 Packages at the Market Level
   • Align the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on SEA direction.
   • Coach, support and give guidance to the trade on brand concepts SP/SS
   • Coordinate and execute a competitive, customized Marketing Plan for the defined Key Accounts referring to the given budgets (SWB)
   • Ensure the execution of the accounts sell-out plans (end-to-end responsibility) in conjunction with pertinent sales and marketing functions.
   • Review and report on implemented TM activities (KPI‘s / ROI) performance
   • Coordinate with sales to deliver key concepts at the customer level and win shelf space.
3. Actively Support sell-in and key account pre-line meetings
   • Based on initial range and sell-in package alignment from the SEA Category Management team actively support sales to deliver key account pre-line meetings, analyze and summarize their feedback for input back to the SEA
   • Support trade meeting preparation by finalizing range channel segmentation guidelines sell-in package presentations, and catalogs.
   • Monitor regular compliance with the set range distribution channel guidelines.
   • Support the delivery of category product range internally and externally (to key retailers)

4. Campaign driven

      -   Lead full campaign process to ensure campaigns are planned & executed properly to deliver high sell through performance

            

5.              .  In-depth understanding of consumers and competitors

   -  Analyzing how our brand is positioned in the market and crystalize targeted consumers insights

   -  Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues

    

6. Team & Self Development

   -  Systematically and permanently conducts an evaluation to develop the performance and potential of subordinates.

   -  Consistently look for challenges and opportunities to improve business. Demonstrate a willingness to learn, to develop, and to apply new knowledge, and specific skills in other related businesses to expand the spectrum of business understanding & management. 

Secondary

1. In Country Sample management process.

C - Competencies:

     * Group Competencies: 

19. Manage Business, Processes, and Projects
20. Business Acumen
21. Result Orientation
22. Influence Others
23. Analysis and Problem Solving

   * Functional Competencies: 

19. Planning and Organizing
20. Manage Relationships and Diversity
21. Learning and Self Development
22. Project management skills

D - Professional Background/ Experience: 

Functional: At least 2 years of marketing management experience with a recognized top tier brand, with at least 1-2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel on a regular basis.

E - Education: 

Degree in Business/Marketing Management

F - IT skills:

19. Outlook: Intermediate
20. Word: Advanced
21. Excel: Advanced
22. Powerpoint: Advanced

G - Language skills:

English: Advanced

Local Language: Fluent