Assistant Manager, Visual Merchandising

One Brand, One Voice, One look 
-    Implement Retail/ Trade marketing campaigns according to the Retail Calendar, visual merchandising standards to maximize sell-through performance in both mono and multi-branded stores. 



1. Functional:

  • Be consumer centric, drive sell-through
  • Be the area Champion on the assigned categories with full alignment with ACM, Area Brand comm., Area Sport Marketing 
  • Support VM Manager in integrating Country Retail Calendar (mono, multi-brand) with Brand comm/Sport Marketing/ GTM/ Sales/ Retail and review regularly.
  • Timely and impactful implementation of campaign, promotion, event, CRM program.
  • Execute VM including monthly route plan in adidas control/selling area with the co-ordination and help from sales team.
  • Regularly rollout VM trainings and measuring its effectiveness.
  • Set up sell-in event according to the agreed category/brand message from GTM. 
  • Follow global, regional and area guidelines.
  • Lead special projects if assigned.


2. People:

  • Full integration with country Brand comm./Sport Marketing/ GTM/ Sales and Retail team



  • Influence Others
  • Result Orientation
  • Manage & Develop People
  • Manage Business Process & Project
  • Provide Framework for Performance


  • Timely deliveries and quality execution of required tasks 
  • VM training hours and feedback
  • Trade/sell-thru achievements



  • Functional: Preferably 2-3 years experience in trade and/or project co-ordination
  • Industry: Preferably in apparel/ fashion/ shoes or agencies
  • Cultural: Ability to work in international environment
  • Exposure: Sports, fashion


  • Degree in Marketing, Retail or related area
  • Design background will be an advantage


  • Outlook: Advanced
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced


  • English: Advanced
  • Local: One SEA language

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager, Visual Merchandising

Brand:  adidas
Location:  Ho Chi Minh City
TEAM:  Retail (Back Office)
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  510621
Date:  Apr 24, 2024