Director, Product Creation (Sportwear)

Purpose & Overall Relevance for the Organization:

Provide leadership, a dynamic environment for success and collaboration across functions and cultures to achieve results. Manage the respective Sportwear FTW Creation Hub, managing a team of Product Creation professionals to deliver against the stated seasonal objectives and longer term aspirations for Sportswear Footwear.


Key Responsibilities:


  • Create, drive/steer and implement the SPW FTW vision, strategic objectives and KPI’s in alignment with the overall SPW FTW direction and strategic plans.
  • Work closely with the Senior Director to build short, mid, and long term BU strategies to achieve excellence and industry leadership at the product creation center
  • Develop new product/product concepts to exceed consumer and customer expectations
  • Lead/refine/develop industry leading speed & service models – to enable the adidas brand to take on these ways of working into the wider group
  • Get faster, get leaner, get more efficient and profitable, by refining more processes & roles of marketing, creation, design, to change the game for adidas
  • Identify business opportunities and risks; respond to them by initiating key action steps and with relevant BU functions and x-functional partners.
  • Lead by example, a decision maker able to challenge the status quo to deliver results
  • Create a powerful team spirit with a passion towards exceeding short, mid and long term goals and objectives
  • Presents Range both internally & externally (Ops/Sourcing/T1)
  • Manages product management resources, ensuring organizational efficiency through appropriate motivation, training and development of direct report(s).
  • Ensures maintenance of all the product information systems
  • Oversees and drives all projects and milestones for product creation hub



Knowledge, Skills and Abilities:


  • Proven leadership, including ability to manage/mentor team(s) and lead cross functional teams and resources both internal and external
  • Experience interpreting design intent, offering alternative solutions, and acting as a technical resource.
  • Proficient working with factory vendors to ensure and improve manufacturability.
  • Highly organized and resilient leader, a high tolerance for ambiguity, with an outstanding ability to seamlessly balance constantly evolving priorities.
  • Ability to participate in multiple seasonal projects with competing resources and deadlines
  • Strong written and verbal communication skills, with a keen awareness of the audience. Knowing when to dive deep into the details and when to simplify the complexity.
  • Unique blend of marketing, development and sourcing experience to suit the Sportswear FTW business model
  • Ability to work with and influence all levels of the organization
  • Comprehensive understanding of consumer markets, specifically in the sporting goods industry
  • Strong business acumen in channel distribution, net sales, margin, profit and inventory
  • Prior knowledge of taking product from conception through implementation preferred
  • Knowledge of footwear concepts in construction/development strongly preferred
  • Good numerical skills with the ability to negotiate
  • Skill in MS Office applications (Outlook, Excel, PowerPoint, Word, Smartsheet)
  • Ability to travel, domestic and international.


Requisite Education and Experience / Minimum Qualifications:


  • Four year college or university degree, preferably in Marketing/Business
  • Minimum seven (7) years related experience
  • Equivalent education and/or experience may be substituted for degree
  • Experience in Footwear Marketing and or development

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director, Product Creation (Sportwear)

Brand:  adidas
Location:  Ho Chi Minh City
TEAM:  Marketing & Communications
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  512963
Date:  Jul 1, 2024