Key Account Manager - Franchise


To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement


(To be performed in alignment with global and regional guidelines)
1. Functional:

  • To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
  • To work with key decision makers to explore new store opportunities in Vietnam.
  • To effectively apply sales strategies, policies and best practices the Franchise Sales business.
  • Allocate resources, negotiate, implementation and tracking of action plans to achieve set annual net sales target.
  • Ensure proper representation and in-store execution
  • To pursue additional business opportunities and apply a strategic mid-long term approach
  • Manage all interfaces:
    • By frequently address the requirements across functions
    • By proactively coordinate/ facilitate meetings with other functions and accounts
  • To develop the franchise account strategies:
    • To ensure quarterly updates of strategic franchise account initiatives
    • To present strategic initiatives for local management team
    • To establish regular franchise visit schedule
  • To sell-in and agree on sell-through support 
    • Proactively lead the alignment of the sell in/ out process across internal functions
    • By proactively facilitate meeting/business reviews with designated operations team and Customer Service
    • To conduct and share sell through information from account

2. People:

  • To make the right hire
  • To set objectives, targets, guidelines, coach, and build stronger, the team’s capabilities. 
  • To develop both functional and interpersonal skill of direct report to maximize their individual potential.
  • To build close collaboration between teams and all other interfaces.  Ensure cross functional alignment


3. Controlling:

  • To measure progress on franchisee’s KPIs 
  • To monitor and report the market trends and competitors in the area
  • To provide realistic business plans and forecasts that is aligned with the company’s longer range plan.


  • Influence Others
  • Result Orientation
  • Manage & Develop People
  • Manage Business Process & Project
  • Provide Framework for Performance


  • Net Sales and standard margin (actual vs. target) for Franchise Accounts
  • Cost center- Budget compliance
  • DSO of Franchise Accounts vs. target
  • Sell through target
  • CSS rating


  • Functional: Preferably 3 years in Sales or Franchise Management
  • Industry:  Apparel/ fashion Retail or FMCG
  • Leadership: Excellent leadership skills
  • Exposure: Sports, marketing, account management

F. IT: 

  • Outlook: Basic
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced


  • English: Advanced
  • Local Language: Fluent










adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Key Account Manager - Franchise

Brand:  adidas
Location:  Ho Chi Minh City
TEAM:  Sales
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  506082
Date:  May 28, 2024