Senior Manager, Commercial, adiGolf, Vietnam 1

To drive adidas Golf Sales growth in Vietnam to ensure market leadership, target achievement, and Brand Objectives in the area.  



  1. Planning:
    • Develops effective business strategies to reach defined business goals on Vietnam Sales and full country P&L’s
    • To develop SBP (3 years Strategic Business Plan) to provide right company’s goals and key strategies
    • Develops a geographic, account and retail development plan that reflects sales strategies and provides analysis based on defined KPIs
    • Develops new channels of Distribution and new customers to maximize growth
    • Develops a sales/retail marketing and operations coordinated plan to achieve the best POS productivity and consumer satisfaction
    • Detailed Quarterly and Annual Sales plan per account
    • Provides the monthly rolling sales forecast and POS opening/upgrade/closure regional plan base
    • Ensures demand plan and inventory is aligned with sales plan for optimum inventory turns
  2. Management:
    • Direct Management of entire adidas Golf Vietnam team
    • Manages customer/geography/channel development and sales/retail activities in assigned areas in accordance with defined business plans
    • Takes responsibility for managing sales and retail execution and securing high quality implementation in the areas
    • Develops strong business relationships with the senior management of major accounts in the areas
    • Coordinates the retail trade marketing and visual merchandising implementation plans
    • Coordinates the retail operations support to his/her regional accounts
    • Provides proper guidance to the team in daily job
    • Makes sure all company business processes and policies can be well conducted across the team of branch offices
  3. Financial:
    • Be responsible for overall sales and retail performance in the areas, including full P&L responsibility for adidas Golf Vietnam
    • Sales Margin targets for all categories
    • Manages A/R on healthy track
    • Well control T&E budget
    • Ensures the accuracy of all financial information required by the company
  4. System & Processes:
    • Develops and manages key business processes of assigned region (selling processes, POS opening/closure/upgrade, forecasting and financial information process)
    • Develops proper platform to be able to collect the market intelligence in time, such as overall market trend, competitive environment and account information required for the retail database
  5. HR Management:
    • Sets performance plans and reviews with all direct reports
    • Identifies the right people in the right position by fairly evaluating the capability of the existing team
    • Provides supervision, leadership, coaching and feedback to the direct reports, insisting on integrity and openness
    • Generates a high level of teamwork spirit across the team
  6. Training & Development:
    • Helps both sales reps to provide proper training courses internally and externally by identifying the training needs
    • Makes sure all team members are able to well understand their job roles and responsibilities and provides proper guidance to secure the quality implementation in daily job


  • Influence Others
  • Result Orientation
  • Manage & Develop People
  • Manage Business Process & Project
  • Provide Framework for Performance


  • Total adidas Golf Vietnam P & L (actual vs. target)  
  • Cost center- Budget compliance
  • DSO of Total adidas Golf accounts vs. target
  • Sell through target
  • CSS rating


  • Functional: Preferably 3 years in Sales or Franchise Management
  • Industry:  Apparel/ fashion/ Footwear or FMCG
  • Leadership: Good leadership skill
  • Exposure: Sports, marketing, account management



  • University degree in Business with sales/ commercial focus


  • Outlook: Basic
  • Word: Advanced
  • Excel: Advanced
  • Powerpoint: Advanced


  • English: Advanced
  • Local Language: Fluent



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Commercial, adiGolf, Vietnam 1

Brand:  adidas
Location:  Ho Chi Minh City
TEAM:  Sales
State:  65
Country/Region:  VN
Contract Type:  Full time
Number:  506813
Date:  Apr 19, 2024