PRIMARY ACCOUNTABILITIES:

1. To maintain (and adapt) the Global Brand identity of adidas at the retail level in Vietnam
2. Coordinate and manage suppliers for the implementation of various facets of visual merchandising (fixtures / fittings, point of sale material, signage etc.)
3. Campaign set up, quality checking of graphics, POS material, signage etc.
4. New retail point development and old store renovations / adaptation to ASPA.
5. To work out Monthly VM plans (in coordination with product management / communication) and monitor implementation, compliance, tracking and reporting

SECONDARY ACCOUNTABILITIES:

1. Implementation of all adidas Brand Concepts at retail level and evaluating their impact from a brand and sales POV.
2. Quality of presence at Franchisee/SIS stores / key accounts and ‘A’ class TC’s
3. Act as the ‘hub’ for all VM training material from adidas region / global.
4. Keep track and adapt for brand adidas any and all new Print / POS initiatives / technologies available in the market locally or regionally.
5. Monitoring implementation of the retail enhancement program at the ground level.
6. Train the shop SPBs/SPGs on the general and detail VMD plan.
7. Provides written and photo documentation on a project basis.
8. Updates imagery monthly for windows, in-store displays, etc.