Manager Digital Activation- Maternity Cover

Purpose & Overall Relevance for the Organization:

  • To build the adidas brand in digital channel as the best sports brand in Israel
  • Digital Implementation: to provide full support in the execution of marketing campaign in digital aspect
  • Processes: Input into and implement processes that enable the digital team to follow the marketing plans
  • Budget: Follow the digital budget as set per the marketing plan

 

Key Responsibilities:

Planning and Execution

  • Work close with Director Brand Activation to develop digital plan according to marketing strategy for adidas focusing on social media, website & consumer activation to continuously build brand equity, and maximize the impact of sports promotion or product launch.
  • Monitor competitor and provide input to support marketing strategy against competitor
  • Support non-campaign products through own/earn social media platforms and brand websites
  • Analyze and evaluate campaign effectiveness with supporting data and references
  • Monitor competitors’ activities and provide suggestions to defense plan against competitors’ aggressive marketing actions

 

Financial

  • Management of MWB spend reports and tracking sheets; follow internal finance procedures; on-going commitment and payment request forms management

 

System and Processes

  • Develop digital content/material
  • Recommendation of digital content from global materials + recommendation on local adaptation
  • Establish close communication with global
  • Working closely with agencies and media for own budget & earned media
  • Develop and monitor media plans – work closely with advertising/digital agency to create competitive media advantages for adidas and develop out integrated and valuable media plan.
  • Develop close relationships with key partner
  • Get regular updates for adidas about any new media opportunities
  • Maintain a good understanding of the media market / prices
  • Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
  • Develop and execute the digital plan; work with partners for project implementation
  • Any ad-hoc duties as assigned by immediate supervisor or Department Head

 

KPI’s:

  • Traffic and conversion
  • Sales & comp sales
  • NPS
  • MWB Management

 

Key Relationships:

  • Key interfaces (internal): CtC, BA, Channels, Global Digital Teams/Newsrooms
  • Key interfaces (external): Global Brand Communications, agencies, suppliers

 

IT:

  • Outlook: Fair
  • Word: Fair
  • Excel: Fair
  • Powerpoint: Good

 

Knowledge, Skills and Abilities:

  • Strong knowledge and background of the sports  
  • Deep understanding of functional sports products – footwear / apparel
  • A sports enthusiast
  • A passion for and an understanding of sports
  • Effective communication skills
  • Strong negotiation skills
  • Interpersonal skills
  • Organizational skills
  • Time management
  • Pressure management
  • Excellent spoken and written English 

 

Requisite Education and Experience / Minimum Qualifications:

  • 7+ years’ experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brands
  • A university degree in Multi-media / Marketing or a related field is needed

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Activation- Maternity Cover

Brand:  adidas
Location:  Holon
TEAM:  Digital
State:  M
Country/Region:  IL
Contract Type:  Temp
Number:  507469
Date:  Feb 4, 2024