Purpose & Overall Relevance for the Organization:

The mission of this role is to support various store activation programs to actively engage our adiClub members to ensure that they receive quality in-store experience which continuously driving  consumer loyalty and business result.

Key Responsibilities:

• Partner closely with CRM team to implement various adiClub members’ activation programs at store level to elevate the engagement of consumers in adidas brand.

• Work closely and manage the schedule with Brand Activation team to ensure smooth running of operations, ensure members’ satisfaction of our services and to improve members’ experience at activation zone

• Responsible for the maintenance, storage and movement of equipments of activation zone

• Be fully accountable for store consumer analysis through consumer insights collection

• Support key stores in terms of GWP and store activation / promotion programs.

• Work together with internal departments for cross functional store activation program. Be the key contact to ensure flawless implementation in store level.

• Provide insights from various sources such as adiClub members’ participation, onsite observation/ feedback collected, etc.   and provide recommendations to optimize members’ experience at store.

• Support logistics, reporting and resource planning in the GWP/activation/promotion programs

• Engage and inspire the flagship store staff, consumers and community on the adidas brand

• Maintain the CRM database and keep track of VIP recruitment and activity sign up update

• KPI / Deliverables
  • Overall store performance, including CRM net sles of adimembers
  • Attendance and completion rate of the adimembers joining the workshops / activations
  • Members acquisition
  • Smooth operation and execution on activation deliverables and handle any members enquiry or complaints in a professional manner

Key Relationships:

• Internal: Store staff / Marketing / Retail operation/ Finance/ SCM/ IT
• External Business partners (Vendors, trainers), consumers

Knowledge, Skills and Abilities:

• Proficient in using Microsoft Office (Excel, Word, Powerpoint) and Chinese word processing
• Excellent communication and collaboration skills, with fluency in English, Cantonese and conversational Mandarin

Requisite Education and Experience / Minimum Qualifications:

• Passion for adidas and enthusiasm/energy for activation.
• A sports lover; flexible and enjoy mingling with people .
• 3  years relevant experience in CRM, store activation, Customer Services, or event management would be an advantage.

• Associate degree or above