Internship - Corporate Communication: Media Relations and Content Creation (m/f/d)

Are you #heretocreate the future of sport with us? Are you ready to put the books aside and get hands-on experiences? Here is your chance to join the best sports brand in the world.

adidas is a truly global company with its roots in Germany. Around the world we employ over 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year we produce over 900 million sports and sports lifestyle products and we believe that through sports we have the power to change lives.


Join our Corporate Communication team:
During your internship you will have the opportunity to get to know the various facets of the adidas Corporate Communication department. Your tasks will be divided between two teams. In the Corporate Media Relations team you will have the chance to learn more about external communication as well as the financial and business media landscape a global sporting goods company like adidas is operating in. In the Content Creation team you will get an insight into our internal and external communication channels such as our intranet a-LIVE and our blog GamePlan A where you can further develop your editorial and creative skills. 

Your Tasks:


Corporate Media Relations:

  • Supporting the corporate media relations team in its daily work
  • Creating background documents and help prepare media activities and interviews
  • Supporting quarterly results presentations
  • Responsible for general requests addressed to the corporate communication department


Content Creation:

  • Researching and writing copy for the adidas intranet
  • Editing photos using Photoshop
  • Creating the global adidas Newsletter (monthly)
  • Supporting the planning and delivery of employee and Senior Management events
  • Taking on administrative tasks such as updating online content and posting articles, data uploads etc.
  • Working independently on own projects


Your Profile:


  • Student of Business Studies/Communications/Sports Management /Journalism/New Media
  • Enrolled as fulltime student for the complete duration of the internship. Or in the so called gap year between Bachelor and Master’s degree (Only applies to EU citizens due to working permit regulations!)
  • Fluent English and German language skills, both written and verbally (for PR and Media Relations Fluent German language skills are obligatory)
  • Strong communication skills and basic PR and/or journalism skills
  • Excellent MS Office skills
  • International mindset
  • Passion for Sports


Key Facts:


  • Application Deadline: March 15th, 2020
  • Start Dates: September 1st, 2020 or September 15th, 2020
  • Duration: 6 months
  • Location: adidas Headquarters in Herzogenaurach (near Nuremberg)


Your Application:


  • Show us with your application (CV & motivation letter) who you are, why you want to join adidas and why this specific team
  • Please apply in the same language as the job description
  • Be aware that incomplete applications will not be considered


Make your move to the World of Sports.

Check out: www.herzo.adidas-group.com 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Internship - Corporate Communication: Media Relations and Content Creation (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
Country/Region:  DE
Contract Type:  Intern
Number:  225935