Internship - Key Account Management Wholesale (m/f/d)

With sport playing an increasingly important role in more and more peoples’ lives, both on and off the field of play, we operate in a highly attractive industry. Based on our deep understanding of our consumer and the authenticity of the adidas brand, we push the boundaries of products, experiences, and services. We do so according to our strategy, which allows us to fully capitalize on the acceleration of favorable long-term structural trends.  


‘Own the Game’ is our strategy that guides us through to 2025 – a plan rooted in sport. Sport is adidas’ past, present, and future.


Our purpose: Through sport, we have the power to change lives
Our mission: To be the best sports brand in the world 
Our attitude: Impossible is nothing 


An internship at adidas provides you with a unique opportunity to apply what you have learned at university, use your knowledge in practice and live your passion for sports.

In the Global KA team we create and drive sales strategies to support our winning ambition with the biggest and most relevant global key accounts. As part of the 2025 Own The Game strategy we have defined 80 alliance customers across the globe who we want to partner with to reach ambitious net sales and market share targets (e.g. JD Sports, Foot Locker). In order to execute the strategy we work in an agile environment with internal stakeholders across Sales, Marketing and other business functions always keeping the global interest of adidas as a company and our alliance customers in mind. 



  • Contribute to the success of the Global Key Account department and execution of the Own The Game Alliance strategy
  • Support the Alliance team in day-to-day tasks including the roll-out and tracking of key initiatives that drive towards achieving the alliance ambition
  • Lead the collection of required market input for our alliance key accounts and influencers 
  • Manage the global alliance hub setup/content and ensure responsible access management 
  • Prepare presentations for senior management use in internal and external meetings
  • Gather and analyze global and market data/ feedback and report results
  • Collaborate cross functionally with key internal stakeholders (e.g. market sales teams, marketing) to obtain information and foster global alignment 



  1. Student of Business Administration, International Management, Sport Economics or similar
  2. Enrolled as full-time student for the complete duration of the internship 
  3. Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
  4. Fluent in English (written & spoken)
  5. Strong MS-Office skills (Excel/PowerPoint/Outlook)
  6. Work well both independently and in a team setting
  7. Strong organizational and planning skills with a high level of accuracy for detail is a must
  8. Self-motivated, energetic and solution-oriented mind-set 


  • Application Deadline: October 31st, 2021
  • Start Dates: March 1st, 2022 or March 15th, 2022
  • Duration: 6 months
  • Location: adidas Headquarters in Herzogenaurach (near Nuremberg)



  • Submit your resume and, instead of a traditional cover letter, please submit your personal adidas 1-pager and show us your authentic self and what makes you passionate about joining the brand and this role. The only requirement is that the adidas 1-pager is submitted as a PDF. Inside of it, you can use any format such as print, visual, written, digital, a link, etc.
  • Please apply in the same language as the job description
  • Be aware that incomplete applications will not be considered


Make your move to the World of Sports. 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Internship - Key Account Management Wholesale (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Sales
Country/Region:  DE
Contract Type:  Intern
Number:  364211
Date:  Oct 1, 2021