THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

At adidas, every day is a chance to flip the script. An invitation to take everything
we know and re-invent it. Do it better. Never settling for good enough.

Every day we get up, invent, adapt, improvise, find new ways to collaborate,
and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.

It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.

And we’re never done.

Come be a part of shaping the future together with us.

Purpose & Overall Relevance for the Organization: 

Senior CRM & Membership Specialist is responsible for driving CRM & Lifecycle communications planning and execution, member insight, advanced member engagement, audience selection for accelerating our member experience and value offering led member engagement strategy, implementation across the market.

MEMBERS FIRST is one of the key focus areas of our corporate strategy and the market Membership Team is central to embedding and executing this key strategic program. The strategic objective is to transform the successful membership initiative to market-wide global program at scale and to fuel the growth ambitions of the company. The role will drive engagement & loyalty through constant innovation and careful curated value proposition aimed at exciting, engaging & satisfying our key consumer groups.

Key Responsibilities: 

• Implementation of CRM campaign management tools – drive frontend integration, coordinate CRM service provider and global CRM team
• Drive membership and CRM thought leadership across Redemption, Early Access, Special Price, Member exclusive products, special promotions and activations etc
• Manage CRM and Lifecycle communication channels - Newsletter/SMS/Push Notification
• Drive monthly Membership and CRM & Lifecycle communications calendar
• Drive CRM & Member lifecycle communications strategy (Playbook)
• Closely collaborate with Category lead on early access and member exclusive products
• Closely cooperate with Brand Comms and Sales to implement CRM activities as according to the CRM calendar
• Facilitate collaboration with brand partners CRM database and campaign to maximize business opportunities
• Ensure that we take a full Direct to Consumer approach to deliver strong experiences across both eCommerce and our own retail/franchise stores.
• Work closely with Brand Activation, Digital Activation, eCommerce, Retail, Franchise and other stakeholders to ensure consumer campaigns are aligned and seamlessly timed with brand campaigns
• Outline A/B tests/experiments with Performance media team to incorporate, test and iterate on succeeding campaigns
• Create, review and share CRM regular report (Weekly / Monthly / Quarterly) to ensure all the activities are met for required KPIs
•  

Systems and Processes

Understanding of Membership set up, CRM systems, CRM tools, Membership analysis tools, membership campaign tools, 3rd party platform integrations

Awareness/Curiosity of best practice tools in the industry to make member engagement more efficient

Key Relationships:  

• Brand Activation
• Retail
• BU / Concept to Consumer
• eCommerce
• Tech and IT
• Digital Activation
• Omni
• Data & Analytics
• Global/HUB Membership and CRM Team (Strategy, planning and product)
• Finance
• Legal

Knowledge, Skills and Abilities:  

• Strong knowledge of delivering and managing CRM programs for world-class consumer centric businesses (sporting goods industry preferred) 
• Experience using CRM Marketing automation solution (SalesForce (SFMC)) experience preferred)
• Experience working in a data-driven organization
• Well versed with loyalty program contents, personalization, and creatives
• Strong analytical/problem solving skills.
• Fast learner, proactive working attitude, and growth mindset
• Strong know-how with different data sources (BI tools) and data-driven marketing best practice. 
• Working knowledge of Web and Digital marketing analytics.  

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s in Communications/Advertising/Marketing/Arts/Business Administration or equivalent combination of education and experience
• Minimum of 3-4 years equivalent professional experience, in CRM, Consumer Engagement or Loyalty Program  
• Hands on experience of using CRM tools, Personalization Platforms and Web Analytics tools etc.
• Fluent in English and Turkish (both written and verbal)