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Junior Manager Omnichannel Activation (Maternity Cover)

Purpose & Overall Relevance for the Organization:

Execute implement, track and optimize adidas holistic Omni-channel plan for selected Accounts in accordance with global and EUROPE guidelines and the local strategic plan in order to:

  • guarantee the visibility of company’s key concepts both on customers’ websites and at brick&mortar point of sales
  • achieve business and marketing objectives for the different categories, thus increasing the sell-out
  • reach out the adidas consumer aiming at exciting, engaging and converting intention to buy into sales.

 

Key Responsibilities:  

  • Implement, in the Wholesale Channel, the Omnichannel Activation plan, executing the activities defined together with Marketing functions and aligning with EUROPE omni-channel calendar at Country level
  • Contribute to Account Marketing Plans for key w/s accounts in country; support presentation for /with Sales Teams
  • Support perfect execution at POS (including the coordination of space planning, POS ordering, VM planning…)
  • Use social media monitoring tools to report on metrics while continually finding ways to improve engagement/conversion through testing and new initiatives
  • Be the expert on current and upcoming social and digital channels and use the knowledge to help accounts increase adidas sell through
  • Coordinate campaigns and product-focused messaging in partnership with Newsroom, Brand Communication and SpoMa Managers sticking the Seasonal Campaigns calendar
  • Partner with adidas Community Brand Manager to leverage the adidas community into conversion through partner eCommerce sites
  • Partner with retailers proactively on SEM, SEO, and metadata strategies as they relate to adidas products
  • Ensure that the communications are consistent with the tonality and quality of adidas brand and in line with brand guidelines
  • Support briefing of agencies to execute the campaigns both on customers’ websites and at POS
  • Constantly check assigned budget
  • Assist in gathering feedback to EUROPE Channel Activation on performance of concepts and on toolbox readiness

 

 

Knowledge, Skills and Experience:

  • Experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
  • Project management experience
  • Advanced user of MS Office suite of products
  • Good negotiation skills/ relationship building

 

Requisite Education and Experience / Minimum Qualifications: 

  • University degree in Business or equivalent professional experience, ideally in Sales (e-Commerce), Marketing and\or Digital Marketing
  • 3+ years' experience leading omni-channel activation activities including in-store communication, events, digital and social initiatives to create consumer engagement and demand
  • Expert level skill and strategic ability around the digital and social media landscape
  • Proficient in MS Office (Outlook, Excel, Word, PowerPoint)
  • Proficiency in digital photography/video editing, Photoshop, and Adobe CS a plus
  • Excellent communication skills; verbal and written
  • Detail-oriented and organized
  • Understanding of endemic/network digital media and email marketing tactics
  • Knowledge of legal protocol around social contests and ability to partner with company legal team on such details
  • Deadline and budget-oriented

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Junior Manager Omnichannel Activation (Maternity Cover)

Brand:  adidas
Location:  Monza
TEAM:  Marketing & Communications
State:  MB
Country/Region:  IT
Contract Type:  Full time
Number:  304528
Date:  Feb 23, 2021